Available Options

100% Pure Fruit Pigmented Mascara - Black Tea 100% Pure Fruit Pigmented Mascara - Blackberry 100% Pure Fruit Pigmented Mascara - Blueberry 100% Pure Fruit Pigmented Mascara - Dark Chocolate

Editor's TipEditor's Tip

Instantly soothing and super nourishing, 100% Pure's Body Cream uses vitamins and fruit oils to soften rough skin and quell dryness.

100% Pure

  • 3.6 out of 5 stars, based on 9,662 reviews 9,662 Reviews Write a Review
  • $18.00 includes Free Shipping
  • 0.24 oz / 7g   
  • Availability: In stock

    $18.00
  • Can’t get enough of 100% Pure? We feel you. For a limited time, get a free 100% Pure Belize Satin Eyeshadow with qualifying purchase of $25+ in full-size 100% Pure products from the Birchbox Shop. Just enter code 100%PURESHADOW at checkout.

Birchbox Breakdown

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.

How it Works

The all-natural, organic formula separates and glosses with fruit and black tea pigments, while oat and wheat proteins condition lashes, helping them grow stronger over time. Perfect for sensitive eyes, the water-resistant formula comes in two rich colors: Black Tea, a classic true black; and Blueberry, a shimmery blue black.

How to Use

Holding the wand horizontally, wiggle from base of lashes through tip. Apply two coats for extra volume. At the end of the day, use warm water and makeup remover to remove.

Camellia Sinensis Leaf Extract (Organic Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract)

More for You!
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  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

9,662 Reviews
3.6 out of 5 stars
5 Star
2654
4 Star
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3 Star
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2 Star
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1 Star
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Most Helpful Customer Reviews

Great mascara
SampledPurchased

This is a great mascara for sensitive eyes. Finally a product that can hold my lashes well without flaking and be chemical free. I will re order product again

4
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Good for sensitive eyes
Sampled

My eyes tend to water with the wrong eye makeup, so I appreciated that this mascara didn't give me that particular side effect. The color looks good on me and goes on smoothly without clumping.

4
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great mascara
Sampled

this mascara was nice and light weight and was easy to wash off. Would recommend it to anyone with sensitive eyes

3
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Good for natural mascara, just OK overall though

This is the best of the natural mascaras I've tried. It does a decent job of lengthening and volumizing. It does not hold a curl. My lashes stick straight out, so holding a curl is my #1 requirement for mascara. I went back to a mascara with harder to pronounce ingredients.

3
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I wanted Runway Lashes, Not Runaway Lashes
Sampled

Mascara smells divine and goes on nicely - looks great - no spider leg eyes but it runs terribly - won't stay on - caused black rings under my eyes.

2
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LOVE it
Sampled

It smells great for a mascara and its also not very clumpy when you apply. AWESOME. Will be buying ASAP

5
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Love
SampledPurchased

So I got this product as a sample and I didn't care for it at first but the more I used it the more I loved it and I bought the full product. It smells amazing and it never clumps (it's a miracle)

5
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Flaked on second use
Sampled

The second time I opened this mascara to use, it seemed alright. However, it flaked and the flakes all fell onto my cheeks. I definitely do not use heavy mascara, so it was barely used the first time. Perhaps it was the fruit that made it flake?

2
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Great mascara
SampledPurchased

I don't wear a lot of makeup - really only mascara, eyeliner, and eyeshadow. What I do wear, I want to make sure it using as good ingredients as it can and I love that this one uses tea and fruit pigments. It also smells AMAZING and I think when applied correctly, offers nice volume and thickness.

5
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OK
Sampled

I gave this one away to a friend. It was ok, but nothing impressive. There are plenty of other, cheaper mascaras that are better.

3
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