Available Options

100% Pure Fruit Pigmented Mascara - Black Tea 100% Pure Fruit Pigmented Mascara - Blackberry 100% Pure Fruit Pigmented Mascara - Blueberry 100% Pure Fruit Pigmented Mascara - Dark Chocolate

Editor's TipEditor's Tip

Instantly soothing and super nourishing, 100% Pure's Body Cream uses vitamins and fruit oils to soften rough skin and quell dryness.

100% Pure

  • 3.6 out of 5 stars, based on 9,672 reviews 9,672 Reviews Write a Review
  • $18.00 includes Free Shipping
  • 0.24 oz / 7g   
  • Availability: In stock

    $18.00
  • Can’t get enough of 100% Pure? We feel you. For a limited time, get a free 100% Pure Belize Satin Eyeshadow with qualifying purchase of $25+ in full-size 100% Pure products from the Birchbox Shop. Just enter code 100%PURESHADOW at checkout.

Birchbox Breakdown

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.

How it Works

The all-natural, organic formula separates and glosses with fruit and black tea pigments, while oat and wheat proteins condition lashes, helping them grow stronger over time. Perfect for sensitive eyes, the water-resistant formula comes in two rich colors: Black Tea, a classic true black; and Blueberry, a shimmery blue black.

How to Use

Holding the wand horizontally, wiggle from base of lashes through tip. Apply two coats for extra volume. At the end of the day, use warm water and makeup remover to remove.

Camellia Sinensis Leaf Extract (Organic Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract)

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

9,672 Reviews
3.6 out of 5 stars
5 Star
2661
4 Star
2761
3 Star
2376
2 Star
1049
1 Star
825
my profile
people who
purchased
sampled
Skin type
Dry
Combination
Normal
Oily
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply

Most Helpful Customer Reviews

Great mascara!
SampledPurchased

I love this mascara! I'm pretty picky with mascara and my last high end brand was leaving dark circles under my eyes. I tried this as a sample in my box and loved it. It really thickens/lengthens my lashes and doesn't flake off or give me dark eye circles. The only thing is it is not water resistant at all so it tends to start to come off even with a little rain but I love it so much I really don't mind.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
love it
Sampled

My first reaction to opening this mascara was, "this smells amazing!" I see some reviewers complaining about the scent it so I guess it depends on what you like. It is a light and fruity scent, most similar to dark berries. I am also all in favor of an all natural-mascara, as that stuff is going pretty close to your eyeball!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Nice mascara
Sampled

Very natural looking and had a nice scent. It does rub off with constant touching of the eyes (which is a problem of mine), but I enjoy using it!

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Best natural mascara!

This is my favorite mascara! I love that it's made with fruit pigments and there aren't any chemicals in it. Plus it smells really good! Most mascaras irritate my eyes but not this one. I've tried both the Black tea and the Chocolate, love them both :)

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Great scent but a better mascara
Sampled

This 100% pure fruit pigmented mascara was such a pleasure to try. It smelled so wonderful versus every other mascara out there. It of course did not last long but the actual mascara itself was great. It did not clump and was more of a lengthener than it was a volumizer. I really enjoyed this product.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love it
Purchased

This mascara is perfect. #1, it's made with natural ingredients. It goes on very smoothly and doesn't clump or smudge. I love it.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Loved
Sampled

What a great product!! Light weight but still extends lashes!! A must buy! I would highly recommend as an every day product to use!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Average
Sampled

this mascara was nice and light weight and was easy to wash off. I liked the brush and the way it applied. Good for a workday look. My only issue was that it was a somewhat strong/bitter smell to it. I would have given 4 stars if not for the smell.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Great mascara
SampledPurchased

This is a great mascara for sensitive eyes. Finally a product that can hold my lashes well without flaking and be chemical free. I will re order product again

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Exactly what I was looking for
SampledPurchased

This is a really nice, natural-looking mascara for everyday use. I can imagine being disappointed by this if I was looking for really large-and-in-charge, out-on-the-town lashes, but I think it's perfect for daily use for work and other instances where I want minimal makeup. The smell is delightful and it holds up pretty much all day. Good product for a good value.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No