This eyelid primer goes on smooth and keeps your eye shadow in place. Easy to apply and use, love it!

Love this product! At the end of the day my eye makeup looks as good as it did at the beginning. A little goes a long way! I will definitely buy it again.

I wear this with out makeup. Makes my eyes less creepy. It also holds my eye makeup all day. : )

Really helps eyeshadow stay put... and never come off! I don't like how hard it is to remove at the end of the day, or if I make a mistake applying.

I've been wanting to try The B's products after hearing such positive things; I went ahead and purchased the full size of this on a whim without sampling first. I'd recently been disappointed to realize that my HG noted primer was causing my left eye (yes, only the L!) to water continually, so I was unsure if this product had similar ingredients. Well I am pleased to report this primer stays on my lids all day, and even after 12 hrs., I can detect very little crease settling. I found it true that as other reviewers have noted, this product has a bit of a "greasy" feel upon application-- however, less is surely more, and it dries quickly for a smooth base. I apply this after my eye cream is absorbed, then follow up w cream or powder shadow, both of which wear extremely well under this primer. For the price, I am positive this will last a VERY long time, and I suspect, longer than other comparably sized products. Thank you to birchbox & The Balm-- can't wait to try more from this breakthrough brand!

I have a problem with eyelid creasing and need a base. This product worked for most of the day but toward the end I did notice some creases. This is a good primer and does a good job but with more staying power it would be perfect.

I would say it is a decent product. I've got oily eyelids and it doesn't make my eye makeup smudge (if I wear it the entire day toward at night it does get a bit smudgy). The only thing I noticed was it's kinda liquidy when you first apply it, but it absorbs into the skin. Overall, compared to the price, it's worth buying.

I loved my sample so much I had to order the full size. My eyeshadow and eyeliners stay put. It just takes a tiny amount on both lids. My eye makeup stays put all day.

I've only just bought this but after 2 days I like it better than my past product. My eyeliner behaved all day, my eye shadow lasted 10 hours or so. Recommended.

My eyeshadow doesn't smear or crease when I use it but it didn't help my eyeshadow to pop. There are other primers that are cheaper and do a better job.