Editor's TipEditor's Tip

Is breakage your main hair gripe? Feed weakened strands the equivalent of a protein shake with It’s a 10® Miracle Leave-in Plus Keratin.

It's a 10®

Birchbox Breakdown

Meet the Hermione Granger of leave-in conditioners. Endlessly resourceful and eager to please, this hardworking spray has an answer for every one of your hair woes (the brand can rattle off ten, and that’s just for starters). Among them: dryness, heat damage, lackluster volume, color fading, tangles, and frizz. And unlike a lot of “lite” products from the food world, it relies on natural ingredients—like marshmallow root—for its potency (no aspartame here). The only thing “lite” about it is that it won’t weigh your hair down.

How it Works

A bevy of natural extracts works to moisturize, pump up the volume, rebuild, and protect hair from heat and environmental damage. Some star players to highlight: marshmallow root extract, which adds major lift and body while hydrating the hair shaft and scalp; acai berry, which battles breakage and cranks up shine, and hydrolyzed silk and rice proteins, which work to fortify strands and repair existing damage.

How to Use

Spritz generously into damp, towel-dried hair. To help the product fully sink into strands, run a wide-toothed comb through hair until it’s totally detangled. Style as usual.

(Water/Eau), Propylene Glycol, Cetearyl Alcohol, Cyclopentasiloxane, Behentrimonium Chloride, Althaea Officinalis Root Extract, Euterpe Oleracea Fruit Extract, Anthemis Nobilis Flower Extract, Camellia Sinensis Leaf Extract, Camellia Oleifera Leaf Extract, Hydrolyzed Rice Protein, Hydrolyzed Silk, Helianthus Annuus (Sunflower) Seed Extract, Quaternium-80, Panthenol, Fragrance/Parfum, Methylparaben, Glycerin, Butylene Glycol Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Linalool, Citronellol, Hexyl Cinnamal, Limonene, Alpha Isomethyl Ionone, Methylchloroisothiazolinone, Methylisothiazolinone

More for You!
  • Product orders $50+ and all monthly box brands ship free
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

15 Reviews
4.7 out of 5 stars
5 Star
13
4 Star
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3 Star
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Most Helpful Customer Reviews

Really Does Deliver
Purchased

I have suffered from fine, thin, do-nothing hair my whole life and am constantly on the lookout for that miracle that will give me something. This really does deliver, it gives me volume and lift that lasts most of the day. What a treat for girls with fine, thin hair!!!!!!!!!

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Amazing product
Purchased

It detangles, conditions, smooths--you name it! I love this product. I brought it to Australia and my girlfriends were obsessed because they are constantly in the water and this products makes their hair less dry. They even have asked me to ship them some!!

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Very nice
Purchased

I have thick shoulder length hair, very coarse. This is like a miracle. It detangles, de-frizzes and adds shine. My hair doesn't look as damaged after only one week. So worth the price. I have seen similar products for triple the cost.

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Best leave in conditioner!

I love everything I've tried by this brand and this one is no different. It has a wonderful fragrance, smells really clean and heavenly. It detangles my hair leaving it shiny and healthy. I plan on trying everything this line offers.

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It's a 10 lite is wonderful!

Myself & my daughter use this product daily. It leaves your hair tangle free, light and soft to the touch. We have used other products but so far nothing compares. Love it!!

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Amazing product

I LOVE this product. I was introduced by my hairstylist years ago and have been using it ever since. What doesn't it do? It protects from heat, is a leave in conditioner, and more. It's expensive but well worth it. I use a few sprays after each shower before I pick my hair since it is also a detangler.

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Hair not as smooth as I expected

I bought this based on the product description, and I'm a little disappointed. It doesn't leave my hair any smoother than any drugstore product I've tried. I won't buy it again.

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Love it!

I received the original It's a 10 Miracle Leave-In product on my Birchbox. While I love the scent, it was a tad heavy for my fine, curly hair. I was delighted to find this option, and delighted at the results. Smells good, great detangler, and my hair looks good! Does not weigh down my fine and persnickety hair.

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Not the worst, but also not the best...

This looked great on my hair the first few hours it was in (applied it to slightly damp hair), but it made it look a little less clean than it normally would the next day (less than 24 hrs later). It may be that my hair is just a little too oily for it, but I'm still looking for something that works a bit better. On the plus side, it smells good and makes hair easier to comb through.

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Love This

My hair is fine and easily becomes oily when bogged down with hair products. I love this product. I use it everyday whether I blow-dry or not. It keeps hair from not becoming a mess without making my hair greasy. It is simply amazing!

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