This is one of the best shampoos I've ever tried, it smells amazing, and the moisture it provides is awesome. All I need is this, and leave in conditioner, and I'm good to go. My hear is full of volume, shine, and is so soft, I even let my hair air dry, and I stayed frizz free, and lots of body. I actually did not sample this, I took a chance and bought this on a whim. Well, I'm glad I did. I don't think I'll ever use anything different. I will be trying more of this brand and SOON!! I would suggest this shampoo to anyone looking for amazing results!