I didn't really see any noticeable difference when I applied this to my stick straight hair. However, it did smell good, and it didn't leave my hair feeling crunchy or sticky.

I have naturally curly/wavy hair and have never really been able to manage it. After straightening my hair for years I decided to branch out and try this product. I love it! It leave your hair looking natural with no crunch and also controls frizz. The smell is also really nice. I will definitely repurchase this. Now I can look forward to going to the beach and not having crazy hair. :)

I think this product is great! I love the idea of using a cream to create beachy waves instead of a salt spray, which can be drying. I used this, and got great waves, with less frizz than using a traditional salt spray. This a product that I would definitely buy, And I commend birchbox for introducing me to a product I've never seen before.

I really liked this wave hair product, I feel like some make your hair "crunchy" texture wise but this one did not do that. Would consider buying...

I can't believe how this product really lives up to its' hype. My hair usually gets frizzy when I try the "all natural" look but this eliminates all the frizz ad gives my hair a pretty, natural wave.

This product makes it easy for you to get the perfect beachy waves even if you don't live near the water. You don't have to add another product to this because it has good control, yet your hair doesn't feel crunchy or hard. I LOVE it!

I read so many reviews from people with straight hair that this product would really create waves. I used it on my wet hair this morning scrunching it as much as I could. I not have a very simple wave that just looks like I didn't bother to do my hair today. I'm disappointed and expected a little more.

My hair is a wavy-curly mix. This product was OK on it. It did what it said it would do but it looked like I had product in though. I don't like that look.

i have naturally curly hair but i tend to straighten it too much so its been hard for me to get my curls back in... until i got a sample of this product and i loved it! you only need a little bit to go a long way, it doesnt give your hair that wet look or the hard gel look... my curls like soo natural and i had to buy the full size and use it all the time! i recommend it

This product does just what it promises, waves without the crunchy/dried gel feeling.
My hair even still looked great after being slept on.
I'm hooked!