Editor's TipEditor's Tip

Once your strands are cleansed, follow with Madison Reed Nourishing Color-Enhancing Conditioner.

Madison Reed

Birchbox Breakdown

We’re always on the hunt for our next favorite hair color. When we finally find it, there’s no way we’re letting that perfect caramel color (or copper, or maybe chestnut?) drip down the drain the first time we lather up. This shampoo seals color to strands and protects it against shade-altering UV rays. What’s more, the nourishing formula undoes damage from coloring, styling, and other treatments, so our new hue can truly shine.

How it Works

This formula eschews color-stripping sulfates (plus parabens and gluten), instead relying on coconut oil to cleanse hair. For extra hue-preserving power, a protein from the lupine flower shields hair from UVA and UVB rays. Keratin and quinoa (yes, it’s even good for your hair) give strands bounce and strength, while argan oil and aloe boost smoothness and shine.

How to Use

Apply generously to wet hair and work through, focusing on roots. Rinse, and follow with conditioner.

water, sodium lauroyl, methyl isethionate, cocamidopropyl, betaine, sodium cocoyl isethionate, disodium cocoamphodiacetate, aloe barbadensis leaf juice, glycol distearate, cocamidopropyl, hydroxysultaine, guar hydroxypropyltrimonium chloride, keratin, hydrolyzed keratin, hydrolyzed lupine protein, hydrolyzed rice protein, hydrolyzed quinoa, glucono delta lactone, panax ginseng root extract, argania spinosa kernel oil, hydroxypropyltrimonium honey, silicone quaternium-3, panthenol trideceth-12, calcium gluconate, polyquaternium-10, PEG-120 methyl, glucose dioleate, sodium cocyl glutamate, sodium benzoate, phenoxyethanol, ethylhexyglycerin, fragrance

More for You!
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Product Reviews & Sample Feedback

461 Reviews
3.7 out of 5 stars
5 Star
121
4 Star
152
3 Star
129
2 Star
31
1 Star
28
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Most Helpful Customer Reviews

Strong smell, but soft hair
Sampled

If you can get past the strong aroma, this is actually a pretty good shampoo. Leaves your hair really clean and soft.

4
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I plan on purchasing
Sampled

Normally I purchase a popular brand of shampoo from the store that smells nice, but this shampoo did the trick. It made my hair soft, has volume, and does NOT make my hair dried out or oily!

5
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Nice
Sampled

Its an overall nice product. It smells nice, feels nice, but overall not my favorite. I wouldn't buy it in a bigger bottle.

3
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Love it!
Sampled

I love both the shampoo and conditioner! However, the full-size price for the amount you get doesn't sell me on it.

4
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Great product
Sampled

I really enjoyed this shampoo. With bleached blonde hair that I take to the beach often, it helped block the UV rays and helped to add moisture to my hair.

4
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Almost perfect, if you can get used to no suds
Sampled

I really loved the smell of this shampoo, it has a sort of energizing scent. It hangs out on my hair too, I noticed it even the next day. My hair feels perfectly clean and soft, but I don't really like that it does not lather very much.

4
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Great Product!
Sampled

I loved this shampoo. Left hair feeling clean and smells amazing. I would definitely purchase this shampoo and conditioner to use on a regular basis.

5
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Not for me.
Sampled

Definitely not my cup of tea. My hair felt greasy a couple hours after using and blow drying. I did like the cute little bottles, though.

2
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shammmmpoo
Sampled

I received this product and didn't jump to use it at first due to me mot having color treated hair. After discussing it with my hair stylist she said I should still give it a try because it could help with shine. Haven't seen anything magical yet.

2
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Natural Feeling
Sampled

This shampoo doesn't sud like regular ones, seems like it restores more and locks in moisture! It was less frizzy after blow drying as well!

4
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