Editor's TipEditor's Tip

To keep your shade spot-on even as you wash, scoop up Nexxus Vibrancy Retention Shampoo and Nexxus Vibrancy Retention Conditioner.

Nexxus®

Birchbox Breakdown

After we color our hair, we worry about washing our new hue into oblivion. To avoid that brassy, faded, too-long-since-the-salon look, we can now prep our strands before we shampoo with this lightweight pre-wash primer. A few pumps of the treatment is all it takes to shield hair and repel water, which locks in color to help it stay true for longer.

How it Works

The oil-based formula seals the hair shaft, so water can’t penetrate into strands and fade color. It’s infused with moisturizing white orchid extract, almond oil to nourish strands and reduce breakage, coconut oil to add softness and bounce, and argan oil to amp up shine. What’s more, it’s entirely free of color-fading sulfates.

How to Use

Prior to showering, dispense two to five pumps of primer onto palm (longer or thicker hair may require more). Massage into dry hair, starting at the tips and working up.

Cyclopentasiloxane, Cyclohexasiloxane, Dimethiconol, Phenyl Trimethicone, Cocos Nucifera (Coconut) Oil, Aminopropyl Dimethicone, Fragrance (Parfum), Dimethicone Crosspolymer, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Argania Spinosa Kernel Oil, Phalaenopsis Amabilis Extract

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

Who reviewed this?

I can't imagine who reviewed this at Birchbox and thought others would love it. Putting this grease on my hair (NOT my roots) because I shampooed was weird. Why do I want to repelled water when I need to wash my hair? Well, it repelled the shampoo as my hair didn't suds up at all. My hair was terribly greasy the rest of the day. Terrible product. Got to a salon to get better color, do not use this.

1
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Do not recommend

I tried this, the shampoo, and conditioner together today. The products left my hair with a crunchy, greasy feeling. It looked like I haven't washed my hair in days! My hair looks stringy, greasy, and like I have *way* too much product in, despite using a small amount.

1
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Never tried a pre-wash Primer!
Sampled

I love this concept and was very excited to try the product! I like the smell and I did notice a difference in the way the next products worked on my hair.

5
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so so
Sampled

this product was alright. I didn't like the way if made my hair feel. My hair felt stiff and hard when I used this product.

3
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Left my hair feeling a bit heavy
Sampled

Used this while on a beach vacation, it was just ok. It left my hair feeling a bit heavy and oily

3
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Did not wash out.
Sampled

This product left my hair greasy and unclean. It did not wash out with the matching shampoo. As soon as I put it my hair I was worried this would happen as it felt very oily and slick.

1
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Awesome
Sampled

I never thought about pretreating my hair to protect my color. I like this product and when used with the shampoo and conditioner, my color stayed put and even looked more vibrant.

5
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Drugstore stuff in BB? No thanks
Sampled

Seriously BB? I pay you money to get high-end samples of products I can't get in the drugstore or hotel. NO thanks - not interested in old lady salon brands.

1
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Interesting
Sampled

This product was interesting. it really doesn't take much. just a tiny bit of it worked vigorously through your hair is all you need. when followed by the shampoo and conditioner, it washes out enough that my hair wasn't greasy - which i was worried about since my hair is fine and straight.

3
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dont see the benefits
Sampled

I dont see what the benefit was to using this product. I didn't see any difference to my hair .

3
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