Editor's TipEditor's Tip

For a snag-free curling experience, detangle and smooth hair with the SARAHPOTEMPA “Power” Paddle Brush.

SARAHPOTEMPA

Birchbox Breakdown

Invented by celebrity hairstylist Sarah Potempa, this game-changing curling iron is genius enough to crown her the Thomas Edison of hot tools. Her light-bulb equivalent of a beauty breakthrough? The steel rod rotates on its own, saving you the trouble of manually wrapping your curls—and ensuring that your ringlets are evenly spaced. Adored by celebs like Heidi Klum and Mindy Kaling, the high-tech number is just as effective on us mere mortals.

How it Works

At the press of a button, the rotating curling iron gently winds each lock of hair around its heated ceramic rod (and stops as soon as you let go). The rod can be switched to rotate clockwise or counterclockwise—for curls that always twist away from your face. Eureka!

How to Use

Set the digital temperature control to your desired heat level. Next, choose your curl direction: Select “R” for the right side of your head and “L” for the left. Clamp the end of a piece of hair and press the “Go” button to make the rod rotate—no manual effort required. Once hair is wrapped all the way around the rod, unclamp to set the curl free. Repeat across your head, then finger-comb for loose, natural waves.

More for You!
  • Product orders $50+ and all monthly box brands ship free
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

4.8 out of 5 stars, based on 29 reviews 29 Reviews
4.8 out of 5 stars
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Most Helpful Customer Reviews

Amazing, even for a curling dummy
Purchased

I am a total curling iron novice. Literally I'd never ever used one before I bought this. But I thought I'd take a chance and this one seemed like it might be easy to use. I have rather long, medium thick hair and this thing does an amazing job. Everyone compliments my hair now. There is a learning curve, especially for a curling newbie. But after about three times doing it I felt pretty competent. I watched a couple of videos on how to use it and they were helpful. It takes maybe 12 or 13 minutes for me to do my whole head and it really lasts! The curls even last till the next day (though my hair really can't go two days before shampoos so I don't get to take advantage of that.) A little heat protector, a little valorizing mousse, bam! Perfect, celebrity style waves. I never knew my hair could look like this. Absolutely recommended.

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Must-have for anyone with long hair!
Purchased

If you have long hair, there is not an easier product to use to get perfect curls every time. It's so simple to use and perfect! Curls hold beautifully and my hairstyles can last 2 days with no problem. Love that you can adjust the temperature. Seriously worth the money!

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Great product, easy to use-great results!!!
Purchased

I bought this thinking it was a bit on the pricey side but once I used it for the first time I realized how great it was. It is really easy to use, my hair is about mid length and I can create waves very easily with this beach waver. Each time I use it I get a ton of compliments! Worth the money!

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Great!!!!
Purchased

Really love this curling iron, worth the money. Easy to use and gives hair the perfect amount of curl. Stays in place for whole days and the video demo helped.

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FREAKING AMAZING

I can't even express into words how this has changed my hair curling routine. Curling my hair use to be a nightmare. I would spend forever on it and wouldn't last that long, especially in the summer when humidity is not my best friend. The price was shocking, but I convinced myself that if it sucked, it's going back and I'm treating myself to a SWEET spa day (or an abundant amount of alcohol). Lo and behold... IT'S FREAKING AMAZING. My whole hair can be curled in 15 minutes and it says for like 3 days. People complement me consistently. This product is unlike anything I've ever used. THIS IS A MUST BUY!

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Love it!
Purchased

I just got my beachwaver about a week ago and I'm still playing around with how to perfect curling my hair. This is a game changer for sure!!! I love how easy it is to curl my hair thanks to it now!

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This thing is great
Purchased

I am going on day three hair from curling it once!!! It is amazing today I had it half back but still looks great!

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Genius product!
Purchased

Sarah Potempa is a life, er hair, saver for people like me who can make curling hair into an "I Love Lucy" episode. This product is easy to get the hang of and works straight hair into beautiful curls in a flash. A beauty splurge must!

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Easy uniform lasting waves
Purchased

At age 40 I need easy and age appropriate. This tool gave me both in my stick straight fine colored hair. My niece at 14 adores hers so it is perfect for all ages. Takes a couple of times to get the hang of it but I got gorgeous long lasting curls even with a hyper 5 year old running around. Birchbox was as always super fast on shipping with lovely, secure packaging. Birchbox is my "go to" for all things beauty after being a heavy hitting customer of the S store for years. This is an investment tool worth the hype and deserving of the praise I've found. Heat protectant is a must tho as it gets steamy hot - yay- and minimal product is needed I've found to hold my waves for several hours. I use my little wonder by Spornette to section - bought here of course- which helps tremendously Brush great before u start and use a pick with a light hand to make sure u don't get frizzies I've found too btw. Give it a try as I am delighted over my purchase!

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AMAZING!!!

I read all the reviews, and I watched "how to" videos before I purchased the Beachwaver. I told myself that I'd be pleased if it was half as great and easy as the reviews and videos promised, I'd be happy! Well, it is every bit as great as all the reviews say. It is super easy to use, and the results are amazing! It doesn't take long at all (15 min- my hair is half-way down my back) to get awesome and long lasting waves! This tool is a life changer, for sure!!!

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