Editor's TipEditor's Tip

To maximize the benefits of this shampoo, alternate it with the Chroma Sensitive cleansing balm shampoo-and-conditioner. The products were formulated to work together to extend the longevity of your color.

Kérastase

Birchbox Breakdown

Highlighted and color-treated hair can easily become dry and damaged. Most color-specific products temporarily mask the problem, the haircare equivalent of slapping a band-aid on a gaping wound. Kérastase’s Bain Chroma Riche shampoo is different: the formula actually repairs texture to give you softer, healthier, and shinier hair. Not only will your tresses look more beautiful, but they’ll also smell amazing—a nice perk.

How it Works

A super-charged cocktail of emollients and moisture-retaining ingredients, this shampoo both hydrates and protects hair follicles. Plus, a vitamin E derivative and a UV filter keeps hair color from fading.

How to Use

Thankfully, this shampoo suds really easily so you don’t have to do a ton of work. Just apply a quarter-sized amount onto wet hair, work into a lather, and rinse completely.

More for You!
  • Product orders $50+ and all monthly box brands ship free
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

781 Reviews
3.6 out of 5 stars
5 Star
218
4 Star
230
3 Star
215
2 Star
74
1 Star
44
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Normal
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Hair color
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Age
17 & under
18-24
25-34
35-44
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Most Helpful Customer Reviews

L-o-v-e!
Purchased

I love all things Kerastase! I was looking for a mask, but really wanted to try the cleanse. Smells fantastic and works wonders! Definitely a repeater!

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Love the product
Purchased

I really love this shampoo. I have colored frizzy hair and this is the perfect product for it. I would purchase it again.

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love it!

This product is a great, light and safe shampoo for my hair!! Absolutely love how this product cleanses but doesn't strip the moisture of my hair! 5 Stars!

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Pricey, but nice

I have my hair highlighted every 8 weeks, so it tends to feel dry and damaged. This shampoo made my hair feel really soft, and it smelled nice too. I'll keep an eye out for a sale and might buy then!

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great for frizzy hair

love it- even though its crazy expensive (im a coupon loving/ stingy kind of girl- dont buy anything unless on sale) but this may be worth it- I'll wait for a sale but this is fantastic- my hair was so soft and it cut down on my frizz. i am a hair junky for sure/ boarder line hoarder if you will and have tried a lot of products out there - this is one of my favs if you have dry/frizzy/coarse hair its worth a try

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Love this!

This shampoo is worth every penny ! Keeps hair color vibrant longer and makes your hair shine! The only thing I dislike about it is the big price tag!

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The best shampoo I have ever used
Purchased

So I am one of those lucky people to have fine hair.(not really lucky) It is hard to fine a shampoo that gives my hair some body and not fly all over the place after washing it. This is an excellent product to many other shampoos. Thank you Birchbox for introducing it to me.

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Healthy Hair

I took this with me on a trip to the beach and after a day of sun, sand, salt and wind my hair felt fabulous after I washed with this.

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my hair feels great

this shampoo is a bit expensive, but worth it! My hair is so much healthier since using this shampoo! I just love the smell!

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Love, Love This!!!

I got so many compliments on my hair after using this product. People asked if I had been to my stylist and wanted to know if I changed my haircolor. Thanks for letting me try this one out.

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