Editor's TipEditor's Tip

To keep your shade spot-on as long as possible, pair with Nexxus Color Assure Vibrancy Retention Conditioner.

Nexxus®

Birchbox Breakdown

We thought picking the perfect hair color would be the hard part—but whether we go blonde, brunette, red, or ombre, we’ve found that keeping our strands the shade we selected is even tougher. Thankfully, this shampoo locks in color vibrancy to prevent our carefully chosen hue from fading, letting us go longer between touchups. What’s more, it provides the extra attention—aka moisture and nourishment—that treated strands desperately need.

How it Works

This shade-safeguarding formula is infused with oil, protect strands as you wash and rinse hair, and made without any color-dulling sulfates. White orchid extract and almond oil moisturize and nourish hair, plus help prevent breakage. Coconut oil gives hair bounce and improves texture, while argan oil boosts shine.

How to Use

In the shower, work a generous amount through damp hair, focusing on roots. Rinse thoroughly and follow with conditioner. Use starting with your first post-salon visit shower to maintain your truest color possible.

Water/Aqua/Eau, Coco-Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Fragrance/Parfum, Polyquaternium-10, PPG-9, Tetrasodium EDTA, DMDM Hydantoin, Citric Acid, Phalaenopsis Amabilis Extract, Propylene Glycol, Hydrogenated Coconut Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Argania Spinosa Kernel Oil, Methylchloroisothiazolinone, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Methylisothiazolinone, Red 33/CI 17200, Blue 1/CI 42090

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

Smelled good
Sampled

I color my hair frequently and I am always searching for a something to keep my color longer. The sample size was too small for me to use it for more than two shampoos so it is hard for me to decide if it kept my color longer.

3
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Left Hair Smooth & Shiny
Purchased

I love this sulfate free Shampoo that is infused with oil. I was scared to use it at first because I did not notice that it was infused with oil but it left my hair smooth and shiny without leaving it greasy. I even went an extra day without shampooing and it was not at all greasy. I would definately recommend this product.

4
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great!
Sampled

I have used nexxus conditioner before but never the shampoo. I really liked it a lot (the smell was great and it left my hair feeling really clean and prepped for the conditioner). The price is great so I will definitely purchase in the future.

5
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Nice Shampoo
Sampled

It's a nice shampoo, but the packaging makes it hard to really try out. I didn't find it easy to through in a travel bag or to store in the shower and product did not come out easily.

2
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Eh
Sampled

I didn't think it was amazing. It was just like every other cheap shampoo in CVS -- smells okay, left my hair feeling typical... just nothing to write home about.

2
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Works great for color treated hair
Sampled

Loved that I received this sample in my box last month. I love Nexxus product but have not tried any of them for color treated hair.

4
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did not like it
Sampled

This product left my hair feeling dirty and heavy. I would not recommend this product to anyone for the price.

1
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It's just OK
Sampled

Honestly I do not really see anything special about this shampoo. I like the scent and the application but I do not notice any difference in vibrancy in my hair. Just ok.

2
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Good
Sampled

This is a good product that I may purchase in the future. Smell was good and my hair reacted well to the product.

3
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Awesome Timing
Sampled

The Nexxus Color Assure shampoo just happened to come at the perfect time for me as I had just had my hair colored. I thought it worked great in my color treated hair!

5
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