Editor's TipEditor's Tip

Is breakage your main hair gripe? Feed weakened strands the equivalent of a protein shake with It’s a 10® Miracle Leave-in Plus Keratin.

It's a 10®

Birchbox Breakdown

Meet the Hermione Granger of leave-in conditioners. Endlessly resourceful and eager to please, this hardworking spray has an answer for every one of your hair woes (the brand can rattle off ten, and that’s just for starters). Among them: dryness, heat damage, lackluster volume, color fading, tangles, and frizz. And unlike a lot of “lite” products from the food world, it relies on natural ingredients—like marshmallow root—for its potency (no aspartame here). The only thing “lite” about it is that it won’t weigh your hair down.

How it Works

A bevy of natural extracts works to moisturize, pump up the volume, rebuild, and protect hair from heat and environmental damage. Some star players to highlight: marshmallow root extract, which adds major lift and body while hydrating the hair shaft and scalp; acai berry, which battles breakage and cranks up shine, and hydrolyzed silk and rice proteins, which work to fortify strands and repair existing damage.

How to Use

Spritz generously into damp, towel-dried hair. To help the product fully sink into strands, run a wide-toothed comb through hair until it’s totally detangled. Style as usual.

(Water/Eau), Propylene Glycol, Cetearyl Alcohol, Cyclopentasiloxane, Behentrimonium Chloride, Althaea Officinalis Root Extract, Euterpe Oleracea Fruit Extract, Anthemis Nobilis Flower Extract, Camellia Sinensis Leaf Extract, Camellia Oleifera Leaf Extract, Hydrolyzed Rice Protein, Hydrolyzed Silk, Helianthus Annuus (Sunflower) Seed Extract, Quaternium-80, Panthenol, Fragrance/Parfum, Methylparaben, Glycerin, Butylene Glycol Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Linalool, Citronellol, Hexyl Cinnamal, Limonene, Alpha Isomethyl Ionone, Methylchloroisothiazolinone, Methylisothiazolinone

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

18 Reviews
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Most Helpful Customer Reviews

Yep, it's a 10!
Purchased

I bought this based on the reviews. I have long, fine, color-treated hair. I am always looking for help with comb-out and light conditioning. This product is perfect. Comb-out is a breeze, even with major tangles. I am definitely seeing less breakage and fewer strands in my comb. The conditioning is very light. It doesn't weigh my hair down at all. There is no greasy feeling, even at the roots. It adds great body, for a beachy summer look. I even think my hair feels thicker. It smells strongly of lilacs when you first apply it, but the scent calms down after a bit. I love this product!

5
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Probably The Best Thing Ever
Purchased

okay, so first thing's first: this spray smells AMAZING. sometimes you get hair sprays like this and they don't smell the best, but this one does. it smells amazing.
now to the actual product: I immediately took my hair down after I got home from work. I'm the kind of person who will put her hair up and take it down 10 times a day while at work, and yesterday was one of those days, so nonetheless, my hair was kind of a mess when I got home. so when I got my box with this and Miss Jessie's Original Detangling Comb, I wanted to try them out!! i sprayed it throughout my hair and combed through it and it was so easy. my hair immediately felt softer to the touch, and was easier to comb through than normal. I'll certainly give that credit to this spray. also, the kind of protection this spray gives is phenomenal! I'm so looking forward to using this all summer with the heat and humidity and seeing how it works out. I live in Ohio, so we have dreadfully humid days, so I'm hoping this spray holds up! ALSO!! I received a free shampoo sample by this brand with it too that I'm super anxious to try!! I may just be hooked on this brand before I know it!

5
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LOVE IT

Love this product!! Brush glides right through my hair after using it and it make my hair feel so soft.

5
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Really Does Deliver
Purchased

I have suffered from fine, thin, do-nothing hair my whole life and am constantly on the lookout for that miracle that will give me something. This really does deliver, it gives me volume and lift that lasts most of the day. What a treat for girls with fine, thin hair!!!!!!!!!

5
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Amazing product
Purchased

It detangles, conditions, smooths--you name it! I love this product. I brought it to Australia and my girlfriends were obsessed because they are constantly in the water and this products makes their hair less dry. They even have asked me to ship them some!!

5
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Very nice
Purchased

I have thick shoulder length hair, very coarse. This is like a miracle. It detangles, de-frizzes and adds shine. My hair doesn't look as damaged after only one week. So worth the price. I have seen similar products for triple the cost.

5
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Best leave in conditioner!
Purchased

I love everything I've tried by this brand and this one is no different. It has a wonderful fragrance, smells really clean and heavenly. It detangles my hair leaving it shiny and healthy. I plan on trying everything this line offers.

5
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It's a 10 lite is wonderful!
Purchased

Myself & my daughter use this product daily. It leaves your hair tangle free, light and soft to the touch. We have used other products but so far nothing compares. Love it!!

5
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Amazing product
Purchased

I LOVE this product. I was introduced by my hairstylist years ago and have been using it ever since. What doesn't it do? It protects from heat, is a leave in conditioner, and more. It's expensive but well worth it. I use a few sprays after each shower before I pick my hair since it is also a detangler.

5
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Hair not as smooth as I expected
Purchased

I bought this based on the product description, and I'm a little disappointed. It doesn't leave my hair any smoother than any drugstore product I've tried. I won't buy it again.

3
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