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Sniffing from the bottle, the product has a strong floral fragrance (not unpleasant, but maybe not what a man would want to smell like?). Four capfuls required in a HE washer, and the goopy consistency makes it difficult to measure. When the clothes were wet I could still smell the floral fragrance, but it dissipated when the clothes were dry. Not sure if it took the deep stink out of my synthetic clothes in just one wash, but it seems to work ok so far in terms of getting the clothes clean. I'll keep using it and see - not sure if I'd buy again (expensive compared to Tide) but it made doing laundry a bit of a treat, which is nice.
My sports clothes get a little funky - imagine a chamois after 4hrs in the saddle and you'll get my drift. I've used other technical-fabric specific detergents before, and I have liked them all. But none smells as amazing as this stuff. Highly recommended.
I have complained for sooo long about how I can never really get the gross work-out smell out of my moisture wicking technical fabrics. Nothing would do it...and this does---it doesn't just cover up the stink with fragrance either. The light scent is pleasant too though.
My husband wears a lot of the workout shirts that really smell awful after a sweaty session at the gym. We are talking GROSS. I soaked a few of the shirts in the sink with this before washing in the machine. It is something I will never go without from now on. It cleans the odor and grossness right out of the fabric. As always, DO NOT put that type of fabric in the dryer. Air drying is best. So, so glad that birchbox carries The Laundress products!! They are all amazing.