Editor's TipEditor's Tip

For optimal results, use with I.C.O.N.’s FREE Moisturizing Conditioner.

I.C.O.N.

Birchbox Breakdown

After enduring round after round of blow drying, flat ironing, and other forms of heat styling, your parched hair sure could use a drink. Quench its thirst with I.C.O.N’s DRENCH Moisturizing Shampoo. Suitable for myriad hair types (it's especially effective with chemically-treated hair), this hydrating formula cleans, conditions, and strengthens, giving new life to straw-like strands.

How it Works

Silk and wheat proteins saturate hair with moisture, while amino acids nourish and strengthen brittle strands, and aloe soothes and adds shine. One last detail to make you smile: All I.C.O.N. shampoos are sulfate-free.

How to Use

Gently massage shampoo into roots and work into a lather. Rinse and follow with conditioner.

Water, sodium lauroyl methyl isethionate, cocamidopropyl betaine, disodium laureth sulfosuccinate, sodium lauryl sulfoacetate, sodium lauryl sarcosinate, sodium methyl cocoyl taurate, cocamidopropyl hydrosultaine, disteareth 75 ipdi, glycerin, panthenol, trimethylsiloxyamodimethicone, c11 15 pareth 7, c12 16 pareth 9, trideceth 12, glycol distearate, glycol stearate, amodimethicone, cetrimonium chloride, guar hydroxypropyltrimonium chloride, methylchloroisothiazolinone, methylisothiazolinone, sodium benzotriazole butylphenol sulfonate, buteth 3, tributyl citrate, sodium chloride, sodium benzoate, fragrance, eugenol, alpha isomethyl ionone, limonene, linalool, red 33 (ci 17200), blue 1 lake (ci 42090).

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Product Reviews & Sample Feedback

5.0 out of 5 stars, based on 1 reviews 1 Review
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Most Helpful Customer Review

This stuff is awesome

Okay. Firstly may I start by saying a try ALOT of hair products especially the elite ones. The only flaw I find in this product is that it is not animal cruelty free, but it is 'vegan'. Anyway. I love love love this shampoo. It actually cleans your hair and you do get that squeaky clean feel on your hair and scalp after you use it. It lathers well, however I don't like the smell of this line. It kind of smells like moth balls because it does have chemicals in it. My favourite product in this line is their 'home' treatment. It is actually so hydrating for hair it made my hair begin to get ringlets. And no product has ever done that and I've tried numerous treatments from Redken, ICON's India line- which had speckles of gold in it, Macadamia treatment, Goldwell, even Keretase. So whatever is in their treatment has got me perplexed. But back to the shampoo, it's really good.

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