Editor's TipEditor's Tip

Fend off the dulling effects of heat styling with I.C.O.N.’s protective India Oil.

I.C.O.N.

Birchbox Breakdown

Give your hair a treatment worthy of a maharaja with this ultrarich hair mask that contains flecks of actual gold. A blend of five nourishing oils sink deep into locks for softness and shine that lasts long after the sparkles wash away, and one whiff of the warm, amber scent is enough to melt away stress.

How it Works

Moringa, argan, amber, coconut, and olive fruit tree oils infuse hair with hydrating and restorative antioxidants, repairing damage from within. Pure gold micro-bursts reflect light, giving hair a brilliant, lustrous glow.

How to Use

After shampooing, apply a generous amount of product to hair, combing through to ensure even distribution. Let sit for 5-10 minutes, then rinse and style as usual. Use weekly or whenever your hair needs a serious moisture boost.

More for You!
  • Product orders $50+ and all monthly box brands ship free
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

5.0 out of 5 stars, based on 4 reviews 4 Reviews
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Most Helpful Customer Reviews

awesome stuff

What attracted my to this was the 24k gold in it. I don't really like the smell of the product, but it works like a charm. Best hair masque ever.

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Amazing for blonde highlighted hair

I have long highlighted blonde hair that is coarse and very dry. This mask is thick but not too thick and has a beautiful shimmery golden color. The color depositing effects are noticeable but not too much. Just enough to brighten up your highlights and add a subtle shimmer. Amazingly it is also very hydrating and sinks right in to the hair shaft, doesn't sit on top like some other masks. The smell is just icing on the cake, kind of spicy, different in a very good way!

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Wow!

Like the above reviewer, I got this with my points, but i have to say now that i would have willingly paid the $40 if I had known what I was going to get! I decided on it after receiving the India oil, which I loved. This masque is AMAZING! I've been bleaching my hair for the last few years because I like to color my hair in funky colors, like pink and blue. I can always get it back looking healthy, but it usually takes forever. This masque worked the very first time I used it. The scent is fantastic; it's a warm, subtle musk. I definitely recommend this product.

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Ordered without Sampling- LOVE IT!

I bought this on a bit of a whim, I am a hair masque lover and thought this one sounded really interesting with the gold and the awesome oils. I used my points and got this product and I couldn't be happier! It definitely smells musky, so if you are looking for a feminine/floral scented one- this isn't it. I think the smell is fitting of the India theme though, and I don't mind it at all. The scent doesn't linger so it's not a big deal. The masque comes with a little spatula, but I don't use it. It's a big tub, and a thick masque, but is so amazing! I left it on the first time for about 15 minutes as I was doing things around the house (I had just washed my hair when I got it in the mail....so I couldn't help but put it on real quick!) Then after that I have left it on for 5-8 minutes. Since it is thick, your hair will need a good rinse, otherwise your roots might look a tinge greasy. This masque leaves your hair incredibly soft! I have really damaged ends from bleaching and heat styling, so about 1/3 of my hair is pretty rough and dry. This made it feel like it was my natural hair! Soft, touchable, silky, shiny, smooth! Everything I have been wanting! My hair was super easy to comb though and style as well! My husband felt my hair and complimented it, saying he hadn't felt it this soft since before I did the ombre look! Seriously, this masque is a game changer! I absolutely can't live without it! LOVE IT!!!!

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