Editor's TipEditor's Tip

Now that you’ve successfully scored a natural lip look, do the same for your brows with IT Cosmetics® Brow Power™ Universal Eyebrow Pencil.

IT Cosmetics®

Birchbox Breakdown

If there were such a thing as a “lip facial,” (and, heaven knows, there probably is) this lipstick would deliver the goods without requiring a salon appointment. The all-natural formula pampers lips on four different levels: It goes on creamy like a moisturizing lipstick, stays put like a lip stain, deeply hydrates, and delivers potent antiaging ingredients to treat and prevent those itty-bitty lip wrinkles.

How it Works

The lab-developed formula uses exclusive Hydra-Luxe™ Technology to moisturize, condition, and nourish lips while shrinking the appearance of lip lines and wrinkles for a more youthful smile. A potent combo of plum oil, cherry oil, shea butter, aloe, and jojoba keeps lips soft and supple, and an antioxidant blend of vitamins A, C, and E, Acai, Green Tea, and White Tea helps reverse and prevent skin damage.

How to Use

Swipe generously onto lips. Congratulations: You are now a lip facialist.

Helianthus Annuus (Sunflower) Seed Oil, Ricinus Communis (Castor) Seed Oil, Butyrospermum Parkii (Shea Butter), Caprylic/Capric Triglyceride, Beeswax, Euphorbia Cerifera (Candelilla) Wax, Jojoba Esters, Sorbitan Sesquioleate, Cetyl Alcohol, Silica, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Palmitoyl Oligopeptide, Carthamus Tinctorius (Safflower) Seed Oil, Tocopherol, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Argania Spinosa Kernel Oil, Punica Granatum (Pomegranate) Extract, Camellia Oleifera (Green Tea) Leaf Extract, Camellia Sinensis (White Tea) Leaf Extract, Aloe Barbadensis (Aloe Vera) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Butylene Glycol, Silica Dimethyl Silylate, Hyaluronic Acid, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Red 7 Lake (CI 15850:1), Red 27 Lake (CI 45410:1).

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

85 Reviews
4.5 out of 5 stars
5 Star
4 Star
3 Star
2 Star
1 Star
my profile
people who
Skin type
Skin tone
17 & under
55 & over

Most Helpful Customer Reviews


I can't say enough good things about this. I've had it about a month, and it's almost gone. It's super moisturizing, and the stain lasts about half the day. However, what really impresses me is that the moisture lasts for a couple hours as well. It smells/tastes great-- very light, but what you do get is a more natural fruity scent from the fruit oils, I'd presume.

The color is perfect on me. I do have cool toned skin, so the pink is a great match for me, but I honestly think it would work on almost everyone since it's lighter. This is my go-to color and lip product, and I've really never gotten excited about lip products before.

I did have a breakage problem about halfway through. I just mushed it back down, though and it has worked. It's not as pretty as it was before, but it's better than losing some of the product. It's very soft, and honestly it should be packaged more like a chapstick because it's so soft. I assume they packaged it this way to give it a more luxe feel, but that's the one improvement they could make with this product. Aside from the packaging's ineffectiveness, it's very pretty and feels high-end.

I absolutely plan to repurchase. I did buy another color elsewhere, and while I like it, I'm not in love with it the way I am this one. I have tried the others on as well and don't plan to buy any other colors. This one is a perfect match for me.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
My New Favorite!

Love this product...it's my second time ordering it. Goes on so smoothly, feels amazing, smells divine and has just the perfect hint of color. Makes me look fully made up even if I'm not.

Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
I'm in love

This is the most heavenly lip stain. It translucent in the tube, but it tints your lips with a natural looking pink flush. And it smells great and tastes great to boot. The cherry oil is just lovely. I'm going to need to buy another tube.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love it, so pretty!

I love the color it provides, it's just perfect. I love the smell. It's also very moisturizing. I was so impressed with this lipstick.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
All in one lip magic

This product exceeded my expectation. It is now my go to product. It moisturizers without feeling sticky or greasy and has a wonderful long lasting creamy texture. And as an added bonus, it tints your lips a wonderful flattering blush. I can't say enough good things about this product!

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Very pretty!

I was surprised at this lip product because it appears not very color saturated, but once applied it does give a pretty pink flush. Also surprising was that it does stain - I swatched it on my hand and rubbed it to find it dive leave a pretty pink color behind. The only downside is that the product is very soft, so it moves around in the tube when applied. Otherwise I'm very happy with it.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Gorgeous natural color!

This stuff has the most beautiful and natural pink tint for lips. Like seriously the best color ever--it's natural but still noticeable if that makes sense. If that wasn't enough it makes my lips so smooth and again even when the sheen wears off your lips are still stained a gorgeous color.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love this stain!

I love this lip product! It gives a gorgeous flushed pink stain to the lips but without the dryness some stains have. It's super hydrating and smells really nice, too. I like that I can apply it without looking and get a really nice, natural color. It looks like your lips, only better. Definitely will continue to buy!

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
high end lip balm

Well im half way through the tube. Its very creamy and it makes my lips look very healthy. Has a nice scent. Leaves no color on my lips. I bought it for the color aspect so i wont be buying this again because of the price.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Might be my new go-to lipstick!

I didn't know what to expect when I ordered this little number, but figured it couldn't be bad if it was a beauty award finalist! The description truly articulates what this lip rescue in one package does for you. I might need more than one!

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No