Editor's TipEditor's Tip

Our other Jouer obsession? The brand's Jouer Luminizing Moisture Tint. Try it once and you’ll see what we mean.

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Lip Plumpers

Do lip plumpers actually work? Well, yes. Find out how they do their thing, plus our top picks.

Jouer

Birchbox Breakdown

When we discovered Jouer, this miraculous balm is the first product we fell in love with — and our affair is going strong. It’s no surprise that we always have a tube of this on hand: it’s deeply moisturizing, smells amazing, and delivers the prettiest hint of sheer pink color. The best part? It minimizes the appearance of fine lines and boosts your lips naturally without that annoying tingly sensation found in so many other plumpers.

How it Works

The key ingredient in this amplifying treatment is Maxi-Lip, which increases blood flow to your lips without any stinging. Beyond looking fuller, your lips will also be well hydrated because of the built-in vitamin E, shea butter, and jojoba oil.

How to Use

Apply to lips as often as desired. This product is great on its own or as a first step before applying lipstick.

INGREDIENTS: POLYISOBUTENE, OCTYLDODECYL STEAROYL STEARATE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, OZOKERITE, BEESWAX (CERA ALBA), BUTYROSPERMUM PARKII (SHEA BUTTER), RICINUS COMMUNIS (CASTOR) SEED OIL, TOCOPHERYL ACETATE, ETHYLHEXYL METHOXYCINNAMATE, ETHYLHEXYL PALMITATE, TRIBEHENIN, SORBITAN ISOSTEARATE, PALMITOYL OLIGOPEPTIDE, ISOPROPYLPARABEN, ISOBUTYLPARABEN, BUTYLPARABEN, FLAVOR (AROMA). MAY CONTAIN (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, 77492, 77499), RED 7 LAKE (CI 15850), YELLOW 5 LAKE (CI 19140)

More for You!
  • Product orders $50+ and all monthly box brands ship free
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

4.3 out of 5 stars, based on 904 reviews 904 Reviews
4.3 out of 5 stars
5 Star
490
4 Star
280
3 Star
97
2 Star
27
1 Star
10
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Very moisturizing, but a little sticky

I purchased this without receiving a sample, simply due to the good reviews. I was pleasantly surprised that I really like it.

It's approximately the size of the squeezable Carmex tube, so there's a good bit of product in there. I like that it's super moisturizing — I noticed a distinct difference when I apply it at least twice a day. My lips are softer and hardly peel (which they do a lot, even with other lip balms). It does have a very light pink tint to it, but it's so sheer, it doesn't make any color difference to my lips.

I only gave it four stars because of a few reasons. First, it's a bit sticky, like a lip gloss would be. As a result, it also has high shine, and I would actually prefer there to be less shine (but that's great if you do like it!). I also don't find that it helps fill in fine lines.

I don't find that it plumps up my lips at all, but that's not really concerning for me since I already have full lips and I actually prefer them to not be fuller.

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I love this product

I love how this moisturizes my lips... It isn't a bright pink~it truly adjust to your lip color.. Sheer pink sheer... It reminds me of when I was a kid, the color & the way my lips looked~ not sure if it is helping lines but I do love it & will do another review after 30 days...

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LOVE!

I would die without this product-- or at least my lips would. When I first received my sample I described it as "heaven on my lips" and have purchased full sized products since them. It is super moisturizing without my lips becoming dependent on the product and ultimately becoming more chapped or dried out (you know what I am talking about...). It also provides just the slightest hint of shine so can easily be worn alone, or matched with another gloss, lipstick. One of the best products Birchbox has to offer!

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It's Working

once applied I could really feel that it was working on my lips. I don't know if you could SEE it but I FELT it.

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Soft lips

Noticeably softer lips but not a lot of plump. Goes on glossy and lasts a long time, but doesn't have much flavor.

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Shiny

I love the amount of shine and slight color this gloss provides. It also provides a slight amount of moisture.

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a daily must

have this in every purse....it is a must to keep my lips shiny and moist throughout the day. Does not aggravate sensitive lips from fever blisters like a lot of other glosses do.

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lip product for non-lipstick people

I'm not a lipstick person - just can't pull it off for some reason but finally! with Jouer Lip Enhancer I get to feel feminine and kissable without the clownish color. MUAH!

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Best stuff for lips by far

I had never heard of this line before I received my box and since trying the sample I've ordered two tubes. I've ditched all my lipglosses because this gives my lips a little bit of color while keeping them moist. Best of both worlds!

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Best lip product

I am obsessed with this product and tell all my friends about it. It has a great sheen and lasts for a long time without being sticky. I will continue to stock up on this product.

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