Editor's TipEditor's Tip

According to Living Proof, hairstyles are held together by a network of hydrogen bonds that gradually break down over the course of the day—which is why your morning ‘do usually droops by happy hour (without Prime, of course).

Birchbox Breakdown

While “forever” may be an unrealistic prospect for your favorite hairstyle, this genius hair primer from Living Proof will definitely make it last a whole lot longer. That’s right—a hair primer. Apply it to damp hair before styling, and your ‘do will hold its shape for up to twice as long. Not only that, but the lightweight formula makes your hair more resistant to oil and dirt buildup (so you can go longer between shampoos).

How it Works

This lightweight formula contains an advanced priming system powered by Living Proof’s patented molecule, OFPMA. Think of it as ultralightweight armor for your hair. Small wonder, then, that this primer was honored as a breakthrough product at the 2013 TotalBeauty.com Awards.

How to Use

On clean, damp hair, apply a generous amount into your strands from root to tip. Use it solo for its cuticle-smoothing and detangling properties (we love it as a frizz-tamer), or wear it under your usual arsenal of styling products—it won’t overburden hair because it’s so light.

Water, Octafluoropentyl Methacrylate (OFPMA), Myristyl Alcohol, Polyacrylate-13, Polysorbate 20, Sorbic Acid, Caprylyl Glycol, PPG-2 Myristyl Ether Propionate, Phenoxyethanol, PEG-8 Stearate, Polyisobutene, Citronellol, Fragrance, Citral, Geraniol, Butylphenyl Methylpropional, Limonene.

More for You!
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Product Reviews & Sample Feedback

4.7 out of 5 stars, based on 94 reviews 94 Reviews
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Most Helpful Customer Reviews

Perfect

I have a short straight Inverted bob. I received this as a sample and fell in love. My hair looked fab and the style lasted a few days. I have fine hair and this product kept the fly aways at bay and it for once stayed in place instead of flipping out! Didn't weigh down my hair like most products tend to do, I was shocked, a product that contained the fly aways and kept it bouncy and full... Bravo. Love.

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loved this

i really liked this product as a sample and then i purchased it. works great on my hair holds curls and does not look to stiff.

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Amazing

This product is amazing. It helped my wavy hair stay straight longer. Also, my hair still felt and looked great on day 2. It's totally worth the price. I'm hooked!

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Love this!

I will definitely keep buying this product. My curl stays in and I don't have to re-shape and re-spray. I do shampoo every day, so I am not sure about how long the style would hold if I skipped washing my hair, but I can say the product is a winner!

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"Great Hair"

I don't really like product in my hair but this allows for a natural dry look when used on its own - great smell too. It can be used with other products too, but my preference is a natural look without fluffy poofs of hair spouting out of my head and that one Alfalfa looking clump of hair that likes jump out ruining a good hair day like some other product I've used.

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Love it

Love this product. I have thick curly hair and the style extender helps with the frizz, and you can't beat the price

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Completely changed my hair

This stuff makes my thick but fine hair actually styleable, especially my bangs! It lets my style last for 2+ days (depending on how restlessly I sleep). I use it in conjunction with Oribe Texturizer.

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style keeper

This product does seem to keep the shape of your style. I often wear a scrub hat for several hours in the morning and several hours in the afternoon. I like to take the hat off to let my head breath - so my hair doesn't break. Also I want to look cute and have a cute hairdo. This always me to style my hair before I leave- wear the hat-and pull it off and keep a do of some sorts. My hair is very oily so I still feel the need to wash the next day, but maybe that is just my compulsion.

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so happy with this

I rarely use products in my hair, as I feel like most of them make my hair greasy (resulting in having to wash it more). This product is great, it doesn't make my hair greasy AND extends the style. Curls usually fall to the ends of my hair, leaving the top part straight, this products makes my hair stay as bouncy and curly as it is right after I curl it. Love iT! Also, it feels like you are putting in a lot of it, but once your hair is dry you can't feel it at all!

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Great Product!!

Love how this product holds my style all day long!! It is lightweight and smells wonderful. I use it everyday before I blow-dry my hair for the best results.

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