Available Options

100% Pure Fruit Pigmented Mascara - Black Tea 100% Pure Fruit Pigmented Mascara - Blackberry 100% Pure Fruit Pigmented Mascara - Blueberry 100% Pure Fruit Pigmented Mascara - Dark Chocolate

Editor's TipEditor's Tip

Instantly soothing and super nourishing, 100% Pure’s Body Cream uses vitamins and fruit oils to soften rough skin and quell dryness. 

100% Pure

  • 3.5 out of 5 stars, based on 9,368 reviews 9,368 Reviews Write a Review
  • $18.00 includes Free Shipping
  • 0.24 oz / 7g   
  • Availability: In stock

    $18.00

Birchbox Breakdown

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.

How it Works

The all-natural, organic formula separates and glosses with fruit and black tea pigments, while oat and wheat proteins condition lashes, helping them grow stronger over time. Perfect for sensitive eyes, the water-resistant formula comes in two rich colors: Black Tea, a classic true black; and Blueberry, a shimmery blue black.

How to Use

Holding the wand horizontally, wiggle from base of lashes through tip. Apply two coats for extra volume. At the end of the day, use warm water and makeup remover to remove.

Camellia Sinensis Leaf Extract (Organic Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract)

More for You!
  • Product orders $50+ and all monthly box brands ship free
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

3.5 out of 5 stars, based on 9,368 reviews 9,368 Reviews
3.5 out of 5 stars
5 Star
2534
4 Star
2666
3 Star
2339
2 Star
1020
1 Star
809
Skin type
Dry
Combination
Normal
Oily
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply

Most Helpful Customer Reviews

Good Mascara

Good mascara smells like blueberries, doesn't add any volume or length. This is very pigmented and will give dark lashes formula seems to be a bit wet.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
all natural and has great pigmentation

This product provides a light mascara application that doesn't make your eyelashes stiff, which I find nice! Especially since it is all natural and has great pigmentation

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
LOVE

I am blessed with very long, dark eyelashes. But I still like wearing mascara. I do not like having super clumpy, fake looking lashes. This mascara darkens and lengthens my lashes while keeping them natural-looking. And it doesn't smudge or irritate my eyes. There are no words for how much I love this product.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love this

I'm always looking for a go-to mascara and this was right up there with some of my favorites. I love an inky, silky black and this has a great long lasting finish.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Great Mascara - natural look

I like this mascara for casual days that I just needed a little extra color. Definitely a lengthening and separating mascara and nice dark color (the blacktea). This mascara also smells like blueberries!

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Smudged

Initially this product seemed great, it had a nice pigment to it and was easy to apply. However it didn't last all day and halfway through the day I noticed it smudging and some residue under my eyes

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Lovely, but I'll keep my mascara

This mascara felt light and airy on my lashes, giving me a bit of a soft lash look. The smell was also fun, very fruity! I like my current mascara though, as I prefer a more defined lash. For what it is though, this is a lovely mascara, and gotta love what it's made with!

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Great product!

I liked that this product is natural. Its important we look after our eyes and i love that I can feel confident that I'm not putting chemicals on my eyes.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love this mascara

This mascara has the number one thing I require..it's smudge proof! No raccoon eyes with this product. I like that it's plant based too.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Not like

I did not like this product--upon application, it dried making my lashes so extremely dry and brittle. Also, it did not provide much coverage at all. I'd rather stick with the mascara that I have.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No