Yes, it's tinted (and dark!). Yes it's thick. And if not applied properly it can totally look cakey! I have had redness through my T-zone my entire life. Not from acne or rosacea, I'm just colored that way and it's HORRIBLE! People constantly ask me where I got the sunburn in the middle of winter, or tell me I should be wearing sunscreen, etc. It's pretty obnoxious. So I've tried just about every redness corrector out there and this one is by far the best even though it doesn't even come close to matching my skin-tone. So here's how I got it to work for me...
First, I bought my first one from Ulta and the sales person there told me I'd need to experiment. That was helpful, so I didn't end up just returning it right off when it didn't look great! So I went into it with an open mind and tried several combinations; using it as foundation, using it as primer/concealer under foundation, using it with mineral foundation vs liquid foundation, etc. I tried different applicators too, foundation brush, sponge, fingers ... ultimately I landed on this routine.
First, primer. I use tarte, but whatever you like I'm sure. Then I use liquid foundation. I have Make-up Forever and IT Cosmetics, but have also used it with samples of BB creams and a few others as well, doesn't seem to matter which one. Once I have my primer and a fairly light coat of foundation on I dip my Real Techniques Expert Face Brush into the pot and wipe most of the cream back into it on the edge. I very gently and lightly stipple around my red areas. Not trying to cover at this point, just depositing the make-up where I'm going to want to blend it. Again LIGHTLY. I'm fair-skinned and as I mentioned this does NOT match my skin tone, but it can still work with light use and blending. So I let the make-up sit for just a few moments. Usually I plan out my eyeshadow for a minute or two while it sets and becomes a little less liquid. Then I take that same brush and stipple stipple stipple. Pushing the make up in and around and blending blending blending. Depending on what I'm wearing I've even been known to cover my chest with it. Really red girl here! It will still be a bit darker than I'd like. I imagine this will be great in the summer, but in the winter it's kind of a pain. Once I have it well-blended I finish the rest of my make-up and top it off with powder. I have their bye-bye pores, and also use Too Faced Primed and Poreless powder. Since these are both 'white' translucent powders they help with the darkness of the make-up. I finish with a spray of Urban Decay setting spray. Believe it or not after all that I do NOT feel cakey at all. My skin doesn't look it either, nor do I look totally 'made-up'. I keep the rest of my make-up pretty subtle. I just want my skin to look clear and even and NOT red! This stuff manages it. It sounds like it takes a long time, but I spend about 15 minutes total doing my make-up every morning.
So experiment a little, this product is totally worth it! However if they ever come out with a lighter version I'll be the first in line! I took one star off just for the darkness of it.