Editor's TipEditor's Tip

Our other Jouer obsession? The brand's Jouer Luminizing Moisture Tint. Try it once and you’ll see what we mean.

Jouer

Birchbox Breakdown

When we discovered Jouer, this miraculous balm is the first product we fell in love with — and our affair is going strong. It’s no surprise that we always have a tube of this on hand: it’s deeply moisturizing, smells amazing, and delivers the prettiest hint of sheer pink color. The best part? It minimizes the appearance of fine lines and boosts your lips naturally without that annoying tingly sensation found in so many other plumpers.

How it Works

The key ingredient in this amplifying treatment is Maxi-Lip, which increases blood flow to your lips without any stinging. Beyond looking fuller, your lips will also be well hydrated because of the built-in vitamin E, shea butter, and jojoba oil.

How to Use

Apply to lips as often as desired. This product is great on its own or as a first step before applying lipstick.

INGREDIENTS: POLYISOBUTENE, OCTYLDODECYL STEAROYL STEARATE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, OZOKERITE, BEESWAX (CERA ALBA), BUTYROSPERMUM PARKII (SHEA BUTTER), RICINUS COMMUNIS (CASTOR) SEED OIL, TOCOPHERYL ACETATE, ETHYLHEXYL METHOXYCINNAMATE, ETHYLHEXYL PALMITATE, TRIBEHENIN, SORBITAN ISOSTEARATE, PALMITOYL OLIGOPEPTIDE, ISOPROPYLPARABEN, ISOBUTYLPARABEN, BUTYLPARABEN, FLAVOR (AROMA). MAY CONTAIN (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, 77492, 77499), RED 7 LAKE (CI 15850), YELLOW 5 LAKE (CI 19140)

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

1,211 Reviews
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16
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Most Helpful Customer Reviews

Adore this lippy!
Purchased

I have had dry chapped lips for the last while. I have tried everything under the sun. This lip balm is the one thing that has helped to keep my lips feeling satin smooth, fuller, and prettier all with one product. Goes on smooth, stays soft, and has a great smell. This is one product that I will always keep on hand!

5
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ITS just ok
Purchased

It is very glossy and is not too sticky, but I never felt like my lips plumped at all. I feel like their are much better products than this.

2
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Use everyday
SampledPurchased

I think this product works very well but I think it works better if you use it everyday. It can be a little sticky so you dont want to put this on before you eat or drink!

5
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Just ok
Purchased

I like the texture (smooth, not sticky) and sheen, and does have a nice smell. I don't perceive any lip plumping effect beyond what any lip gloss would provide.

It's possibly just me but I feel like I needed to reply quite often as it wore off quickly.. Maybe I just lick my lips more than I realize?

A nice gloss but not much more than that.

3
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Love it!

This lip gloss is truly the best gloss I've ever used. My lips stay hydrated and I'll continuously buy this again and again!

5
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Amazing
SampledPurchased

This is probably the best product I have received in my Birchboxes. I LOVE the color and way in feels on my lips. It also provides that plumping factor without the weird tingling. I will definitely keep buying this one!

5
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Best lip gloss of all time
SampledPurchased

I can't wear lipstick, so I'm a lip gloss/balm junkie. This is absolutely the best. It plumps without the tingle, it has a great super subtle pink sheen. It looks fantastic over a tinted gloss or on its own. Discovering this product alone was worth subscribing to birchbox in the first place. LOVE!

5
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Great Lip Gloss
Purchased

This lip gloss is not sticky, and it does have a little bit of a tingle so that it appears that it is plumping my lips, although I do not see a difference. Regardless, it is still one of the only lip glosses I have ever had that is not sticky and stays on for a decent amount of time.

4
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Obsessed
Purchased

I am obsessed with this lip balm! It feels amazing and stays on longer than other products like it. I put it over my lipstick and it looks great.

5
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Makes my lips so soft
SampledPurchased

Got this has a sample in a BirchBox and I loved it. Made my lips so soft and moisturizer. Bought a full size recently and still love it. Large size and you don't need much so it will last long.

5
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