Editor's TipEditor's Tip

Pair with theBalm®’s gorgeous Meet Matt(e)™ Eyeshadow Palette to create infinite looks.

theBalm® cosmetics

Birchbox Breakdown

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

How it Works

The mattifying formula instantly absorbs excess oil and provides a smooth canvas for layering on shadows. It’s designed to keep vivid hues crease- and smudge-free all day. Plus, the lightweight formula glides on without tugging or pulling on sensitive skin.

How to Use

Squeeze a small amount on your fingertip and blend onto eyelids from the lashline to the brow. Follow with your usual eye makeup.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

1,269 Reviews
4.2 out of 5 stars
5 Star
609
4 Star
415
3 Star
161
2 Star
59
1 Star
25
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Most Helpful Customer Reviews

Great
Purchased

This is a great primer. I have extremely oily lids, and this cream helps my liner stay in place all day.

4
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CHANGED MY LIFE. THIS IS THE BEST
Purchased

I always, always had eyeshadow clumped in my crease by the end of the day no matter what. I guess I have greasy eyelids? I don't know. What matters is that since I started using this product, my eyeshadow stays put longer than I would ever need it to. I will never stop using this product, it is incredible. Definitely worth the price

5
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Great eye primer
Sampled

I had never given eye primers a second thought until I tried this sample in my box. It does truly help your eye makeup stay on better and last longer, it also gives your eye lids a smooth base on which to start. As soon as I run out I will buy a full version of this.

5
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Great product
Sampled

This product really works. It keeps my eyeshadow from rubbing off for the whole day. You do not have to use that much of it, so the tube can last you for awhile. Must have.

4
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Great primer
Purchased

This primer works great. I've used it with powder shadow, crime shadow and shadow sticks and it helps them all stay put all day.

5
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Nice Primer
Purchased

This primer is colorless, goes on smoothly. A little goes a long way. My eye shadow stays in place all day. I replaced a pink toned eyelid primer with this product. This works better for me.

4
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So far so good!
Purchased

This product does a great job of keeping liquid eyeliner and eyeshadow in place - through roller derby games and after-parties :-)

5
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Staying Power for Days
SampledPurchased

I love a good, dramatic eye shadow; but am constantly annoyed by shades that smudge, smear, and lose their intensity. Put a Lid on It keeps even the most saturated hues on my lids and shining to their full potential all day. Just a tiny bit of this product on each lid does the trick. Do make sure to give it a full minute to dry before applying shadow, per the package instructions, for the full benefits. A great compliment to any shadow you use!

5
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lives up to the hype

Even in humid summer weather this keeps eye makeup in place. Goes on silkly smooth and holds shadow with no creases. LOVE IT!

5
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Nice clean eye primer
Sampled

This is not the yellow color the tube might suggest but an almost sheer really nice feeling primer. Definitely highly recommended from a user of a variety of different primers this one is high on my repurchase list. Kept makeup in place without adding odd colors to the eye like many primers are already tinted.

5
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