The second I opened the packets I got from in my box, the smell of this mask was overwhelming. I don't exactly know how to describe it, but it was not pleasant for me. In addition to the bad smell, it was very sticky and hard to work into my hair. Still, I let it work its magic and left it in for about 20 minutes. And behold! Beautiful ends! This mask really helped me get rid of my split ends. Unfortunately, its smell and the dry feel it left on the rest of my hair turn me off when it comes to this product, but if you need something for super split ends, this mask is golden.