I'm a graduate student, so baggy eyes are par for the course. I was most interested in the idea of this product for the plumping caffeine. What keeps me coming back, though, is the subtle iridescence to the creme that immediately makes me look more awake. I hesitate to say "iridescent" because that might sound a little flashy for an eye creme, but it is actually quite subtle and perfect. I like that I can wear it both under my normal BB creme and not feel like I have "packed my bags" so to speak OR alone and look refreshed.