I really like the applicator and I much prefer it to the aerosol kind that I can never get to absorb the oil in my hair. This bottle has lasted me nearly 6 months and I'm down to washing my hair only 2-3 a week. It's a great bang for your buck. It does a great job of absorbing the oil and gives your hair just a bit of texture (lift at the roots). It has a pretty strong scent, but it's a pleasant lemony smell so better than other dry shampoos (IMO). My only complaint is that this white powder on my medium brown hair has to be blended very well, otherwise I get a dull grayish halo (ick!). To blend I brush and then flip my hair over and massage from the scalp down the hair shaft.