Editor's TipEditor's Tip

Our other Jouer obsession? The brand's Jouer Luminizing Moisture Tint. Try it once and you’ll see what we mean.

Jouer

Birchbox Breakdown

When we discovered Jouer, this miraculous balm is the first product we fell in love with — and our affair is going strong. It’s no surprise that we always have a tube of this on hand: it’s deeply moisturizing, smells amazing, and delivers the prettiest hint of sheer pink color. The best part? It minimizes the appearance of fine lines and boosts your lips naturally without that annoying tingly sensation found in so many other plumpers.

How it Works

The key ingredient in this amplifying treatment is Maxi-Lip, which increases blood flow to your lips without any stinging. Beyond looking fuller, your lips will also be well hydrated because of the built-in vitamin E, shea butter, and jojoba oil.

How to Use

Apply to lips as often as desired. This product is great on its own or as a first step before applying lipstick.

INGREDIENTS: POLYISOBUTENE, OCTYLDODECYL STEAROYL STEARATE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, OZOKERITE, BEESWAX (CERA ALBA), BUTYROSPERMUM PARKII (SHEA BUTTER), RICINUS COMMUNIS (CASTOR) SEED OIL, TOCOPHERYL ACETATE, ETHYLHEXYL METHOXYCINNAMATE, ETHYLHEXYL PALMITATE, TRIBEHENIN, SORBITAN ISOSTEARATE, PALMITOYL OLIGOPEPTIDE, ISOPROPYLPARABEN, ISOBUTYLPARABEN, BUTYLPARABEN, FLAVOR (AROMA). MAY CONTAIN (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, 77492, 77499), RED 7 LAKE (CI 15850), YELLOW 5 LAKE (CI 19140)

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

1,207 Reviews
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Most Helpful Customer Reviews

Love it!

This lip gloss is truly the best gloss I've ever used. My lips stay hydrated and I'll continuously buy this again and again!

5
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Amazing
SampledPurchased

This is probably the best product I have received in my Birchboxes. I LOVE the color and way in feels on my lips. It also provides that plumping factor without the weird tingling. I will definitely keep buying this one!

5
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Best lip gloss of all time
SampledPurchased

I can't wear lipstick, so I'm a lip gloss/balm junkie. This is absolutely the best. It plumps without the tingle, it has a great super subtle pink sheen. It looks fantastic over a tinted gloss or on its own. Discovering this product alone was worth subscribing to birchbox in the first place. LOVE!

5
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Great Lip Gloss
Purchased

This lip gloss is not sticky, and it does have a little bit of a tingle so that it appears that it is plumping my lips, although I do not see a difference. Regardless, it is still one of the only lip glosses I have ever had that is not sticky and stays on for a decent amount of time.

4
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Obsessed
Purchased

I am obsessed with this lip balm! It feels amazing and stays on longer than other products like it. I put it over my lipstick and it looks great.

5
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Makes my lips so soft
SampledPurchased

Got this has a sample in a BirchBox and I loved it. Made my lips so soft and moisturizer. Bought a full size recently and still love it. Large size and you don't need much so it will last long.

5
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Shiny Lips!
Purchased

I like this product. It made my lips nice ans shiny without them being sticky. I just wish that it plumped them more! A girl can dream!

4
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Love!
Sampled

I received a sample of this lip balm Birchbox and love it! Great sample size - A little goes a long way! I would like to purchase this product when my sample runs out!

5
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smooth and plump

love this lip stuff! Goes on smooth and leaves lips conditioned and smooth looking, not too glossy! Totally addictive . Also the sample size was awesome

5
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nice scent
Purchased

The product was a great moisturizer but I didn't notice any sheer color. The scent was nice and rosy, but the taste was horrible and I won't be repurchasing in the future because of that.

2
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