Editor's TipEditor's Tip

If you’re a natural blonde, or if you have brown or red hair with highlights, this shampoo can still add shine and boost gold tones in your hair.

Serge Normant

Birchbox Breakdown

Blondes may allegedly have more fun, but frequent trips to the salon for color touch-ups can be a real drag. Thanks to legendary stylist Serge Normant’s new color-reviving shampoo , you can go longer between appointments. Added bonus: the formula is sulfate- and ammonia-free, so it’s totally safe for color- or chemically-treated strands.

How it Works

Natural ingredients like cedar bark and rice extract gently clean hair and add moisture, which helps restore shine to dull locks. Temporary blonde pigments add gold tones to enhance color and prevent further fading.

How to Use

Apply to wet hair, comb through, and leave on for up to five minutes, depending on how much color intensity you’re trying to achieve. Follow up with Meta Blonde Reviving Conditioner.

Water/Aqua/Eau, Disodium Cocoamphodiacetate, Cocamidopropyl Betaine, Acrylates Crosspolymer-4, Polyquaternium-39, Propylene Glycol, Decyl Glucoside, Fragrance(Parfum), Phenoxyethanol, Sodium Hydroxide, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, PEG-12 Dimethicone, Glycerin, Cedrus Atlantica Bark Extract, Lactobacillus/Rice Ferment Filtrate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Chloride, Magnesium Nitrate, Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Carmine (CI 75470), Disodium EDTA , Basic Brown 17 (CI 12251), Basic Yellow 57 (CI 12719), Butylphenyl Methylpropional, Hexy Cinnamal, Hydroxyisohexyl 3-cyclohexene Carboxaldehyde, Linalool

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Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

Perfect for a Blonde Boost

This product did everything it said it would. I have well water which has A LOT of minerals that had been wreaking havoc on my blonde highlights. This restored my hair to it's former glory and gave it an amazing shine and golden glow.

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Disappointed

The product was rated highly and I was looking for something to help keep my blonde dye job looking bright and shiny...unfortunately it's just a bit too heavy of shampoo for my hair. It makes it look greasy and it makes it feel dry--it's totally weird on my hair.

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Love this shampoo!

This shampoo works great on uncolored hair. My daughter loves it. I have highlights, and I think it does a great job of extending time between treatments.

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Probably wouldnt buy again

I liked how soft it made my hair but I didn't notice any difference in the gold tones in my blonde hair and it tended to make my already flat hair even more flat. It didn't make it greasy but it didn't do anything to add volume to my hair. I liked the way it smelled bit overall I don't think id buy the full size product again

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Didn't really notice the "highlights"

I liked this shampoo, I left it on for 5 minutes but I didn't notice any highlights, it might be because I have dark hair. It looks gold in your hands and if you're not careful it can get everywhere because it is a little thin for a shampoo.

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Makes your hair soft, but didn't see the gold!

I liked the shampoo, but after a few days of use it weighed my hair down. It doesn't really clean your hair, just says it adds tint.

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Blonde in a bottle

I have tried dozens of shampoos that have claimed to brighten my golden highlights, but this Really works. A little pricey but its worth it for getting a few extra weeks out of my trip to my salon.

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