Editor's Tip

You wouldn’t want your shampoo to be lonely, right? Grab SHU UEMURA Art of Hair’s matching Full Shimmer Illuminating Conditioner.

SHU UEMURA

3.9 out of 5 stars, based on 118 reviews 118 Reviews / Write a Review
$48.00
Size: 300 ml   

Availability: In stock

$48.00

Birchbox Breakdown

After one too many dye jobs, our strands were starting to look pretty fried. But not anymore, thanks to this this color-protecting shampoo from luxe brand SHU UEMURA. In addition to smelling like roses (literally), it keeps color-treated locks hydrated, protected, and glossy. Even if you’re sporting your natural hue, you can use it to get vibrant hair worthy of a shampoo commercial.

How it Works

Gentle enough to use every day, this lightly foaming shampoo contains musk rose oil, a wonder ingredient that’s renowned for its protective properties. High in vitamin A and fatty acids, musk rose oil prevents oxidation, which means your color will stay true-to-hue and never turn brassy.

How to Use

Wet your hair in the shower, and massage a small amount of shampoo into strands, concentrating on the roots. Rinse with warm water.

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Product Reviews & Sample Feedback

3.9 out of 5 stars, based on 118 reviews 118 Reviews
3.9 out of 5 stars
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5 Star
51
4 Star
30
3 Star
20
2 Star
10
1 Star
7
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5 out of 5 stars
Smells fantastic

This shampoo smelled so good! I only got a few uses out of the samples, but my hair did look pretty good for those few days. I may have to purchase this when there is another % of sale.

4 out of 5 stars
Great for color treated hair!

I'm a blonde with thin hair, I also highlight. This was recommended to me by my stylist. It creates lots of later and smells great...I dont' notice much volume, but keeps hair in healthy condition.

5 out of 5 stars
Sample still in my shower

I received this sample months ago in my Birchbox. I save it to be used every now and then when I want a good hair day! This shampoo is amazing. It smells great and makes my hair flat and smooth. Love it. Too pricey to buy though - although, if I had a ton of money, I totally would. :)

5 out of 5 stars
Best Hair Day EVER.

I have mildly-treated hair (one body wave and two rounds of highlighting/lowlighting), but I received this as a sample along with the SHU UEMURA Art of Hair Full Shimmer Illuminating Treatment. My hair is thick, long, and has crazy waves under straight locks- I was able to squeeze TWO uses from both samples. I used both samples and used the hair dryer on my hair with a regular brush; and I have NEVER received so many compliments on my hair. My hair was evenly textured, incredibly soft- I could finger-comb my hair ALL DAY. Even my husband noticed a difference over pixelated Skype. I would TOTALLY use this all the time, but unfortunately it's cost prohibitive. Highly recommend this product if your wallet can afford it!

5 out of 5 stars
It made my hair soft and smooth

I loved using this shampoo! It made my hair so smooth and shiny. I used it until my sample ran out. It also smelled nice. Unfortunately it is insanely expensive, so I won't buy it. I enjoyed getting to try it with my sample though.

2 out of 5 stars
Great smell but doesn't really deliver much more

The smell of this product is amazing. It has a very rose smell to it and I absolutely loved the scent. Thus why it got 2 stars. Otherwise the product really did not do much for my hair. My hair is very overprocessed and just left it flat. I will not be buying this product.

4 out of 5 stars
In Love

I LOVE this shampoo and that is understating it. Cleans hair with out stripping it down and smells AMAZING!
Only problem is price I'll only buy it the one time do to price.

2 out of 5 stars
Not a fan

I loved the smell of roses and thought I had found my new shampoo but it left my hair limp and unmanageable. I was disappointed.

5 out of 5 stars
Love it

This was one of the few shampoos that really clarified my color treated hair! Not too sudsy too which I liked. It's a bit out of my price range for a shampoo but I definitely loved it!

5 out of 5 stars
My mom LOVES it!

I got this as a sample and gave it to my mom and she fell in love with it! I've ordered her all 3 products in this line and she swears by it, says her hair has never been softer or easier to style, etc.