Editor's TipEditor's Tip

Seal in shine by pairing this shampoo with SHU UEMURA Art of Hair Moisture Velvet Nourishing Conditioner.

SHU UEMURA

Birchbox Breakdown

Between the lush, moisturizing formula and the eye-catching bottle, this shampoo inspires obsession-level devotion. Perfect for all hair types and textures, the restorative formula is designed to fight dryness and tame temperamental locks. It’s gentle enough to use every day and features a delicious floral scent.

How it Works

Shu Uemura’s nourishing shampoo is made with Japanese camellia oil, which was traditionally used by geishas to transform brittle strands into a soft, silky mane. It lathers into a rich foam that whisks away excess oil, dirt, and product buildup and leaves strands moisturized and conditioned.

How to Use

Wet your hair, and massage a quarter-size amount into your roots. Work into a rich lather, and rinse away.

More for You!
  • Product orders $50+ and all monthly box brands ship free
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

4.2 out of 5 stars, based on 46 reviews 46 Reviews
4.2 out of 5 stars
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Shu Uemura Moisture velvet shampoo and nourishing treatment

These two products came together in very beautiful folder, and I tried them together and the were excellent. My dry hair seemed moisturized, healthy and shiny after I used these two products, so I would say they are excellent and would buy the items.

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My Hair feels AWESOME

This is the best shampoo I have EVER used. I was honestly getting so frustrated with my dry brittle hair and was preparing to cut it all off. I received this sample and after one use, my hair is soft, silky, and shiny. I LOVE the way it smells too.

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Not what I expected

This shampoo isn't as moisturizing as the oil shampoo (also Shu Uemura). I had expected this to be more moisturizing, but I'm going back to the oil shampoo once I use this up!

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OKAY

I HAVE TO SAY I LIKE THIS PRODUCT I HAD EXCESSIVE COLOR TREATED HAIR AND IT SOFTENED IT SO I COULD STYLE IT THE WAY I LIKED

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Not for me

My curly curls don't really do well with shampoo in general so I'm not surprised that this product isn't for me. I can't shampoo often or it just dries them out. But when I straighten my hair I love to lather. This shampoo however, was not one that I fell in love with. I could take it or leave it. Sorry Shu!

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fantastic find

This shampoo is really fantastic. It is so worth the money.
I love this brand and this one you will not be disappointed. It makes you hair smell so great and your hair feels like silk. Less breakage as well

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Worth every penny!

I've been holding off buying this shampoo due to the price. They use it at my salon and I've always loved the smell and how my hair looked after a shampoo (of couse, it also looks good because I was in a salo)

I've been trying to save $ and have been buying drug store shampoo and conditioner for the past 6-months and have definitely noticed dry ends and my hair generally not looking that great.

I finally broke down and bought this shampoo last week and I'm officially addicted. I'd rather pinch and save somewhere else than not buy this shampoo again. It made a huge difference in my hair, even after the first use.

If you're questioning whether or not it's worth the splurge - go for it! You won't regret it - at least I know I didn't!

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Oily & Itchy

I must be allergic to this because after using it (2X) I had an extremely itchy scalp. My hair initially felt very smooth, but quickly turned greasy and flat within a few hours. This isn't typical--normally I can go three days between washes. What a shame because I love Shu makeup and face cleansing oils.

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Eh...

I really wanted to love this shampoo, but the amazing scent isn't enough to justify it for me. I purchased the full size so I could see if anything improved for my hair long term. I honestly cannot say that I've noticed anything about this that makes it stand out from other high/middle brands. It's ok and that's just not enough. (Thick, wavy hair)

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Worth the $$

I've always bought drug-store shampoos, never thought it was worth it to spend more, until I tried this. It smells amazing, and my (dry on the ends, frizzy, greasy at the roots) hair felt so much better while using this. Totally worth the money, I'm a convert.

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