Maybe I'm just so used to using ridiculously heavy creams on my super dry skin, but I didn't think this was as thick as everyone else did. For a cream, it's definitely on the light side. It went on super smooth and the small sample they provided was definitely enough to cover my face. But that's where my real gripe comes in. With something like a moisturizer I'd venture to say most women want to be able to test it out more than once before they commit, especially when it's as pricey as this one is. A bigger sample or a few smaller ones would have been much better. This moisturizer might be amazing, but it's going to be hard to tell after only one use. I highly doubt I'd buy the full size for that reason alone.