When I opened this product, I was like: Wow, this is exactly like a wet nap - in look, feel, and scent. This made me super skeptical. I was expecting the wipe to be a sort of clay color, but seeing it was colorless, I had no idea how it was going to work.
I went ahead and used it on my legs, right after a shower on dry skin, put on my pjs, and went to bed. The next day, I didn't think the tan towel had done anything. But then I realized the imperfections in my legs were still there, only they were 2-3 shades darker. It looks that natural.
It's been 3 days, and the color is still there. The package says it will fade in that time, but I haven't seen any fading yet. I honestly wish I had enough for the rest of my body. This is my favorite self-tanning product so far!