For the price, I would say this is a very good tanning moisturizer. It doesn't go on streaky and really doesn't have the same qualities as a sunless tanner (because its a lotion) but it definitely gives you a light, summery glow. That said, if you are looking for a tanner, look elsewhere because this is much more of a subtle change. I used up the bottle but didn't feel the need to buy it again.
Just a little tan.
I am a pretty pale person, so I love this for day to day use to give me a little color. I don't get orange or streaky and it doesn't smell bad at all!