I like the color of this product on my cheeks, but I do have to be careful when applying or it can easily come out WAY too pink. If I apply sparingly, it gives my cheeks a nice rosy blush.

The color blends perfectly into my skin tone. You can even build the color up for more dramatic look. Will purchase again.

I love this color but a little goes a LONG way. Like, seriously... if you put your normal "brush swirls" on your face, you'll look clownish, but a little will make you look flushed (in a good way). As others have said, use a light hand and you can pull off this neon flush pretty well- just be careful!

This color is bright when it goes on. I needed to have a light hand. I want to give it more time until I make a final judgement.

But is isn't just pink when you put it on! It really does actually make its own color on your skin - so cool!!!!! Very nice blush for cheeks and I like to use a little on my forehead, nose and chin!

People said that this color adapts to the face of the person wearing it, but I would not exactly agree. I'm very pale, and have been giving the lightest touch with this blush - but it seems to still be so bright that it just looks like paint, or a fever. I am going to keep using it to see if I can unlock the mystery - but blush is not the type of beauty product that I usually expect to have a trick to it that requires a skilled hand. So we'll see.

This blush is great if you want a sweet flush. I think the "custom color" thing actually works too. I put it on and after a few minutes I see it start to really adjust to my skin. Its great. I have the pink and the coral color and I adore them both. Highly recommend.

Not sure why I went on a whim and bought this. It s neon pink. Super bright, But once applied to the cheeks with a very light hand, it Is gorgeous. The perfect flush of color.

i was looking for a soft bright pink for the springtime / summer especially with the nice weather coming upon us. I was also really interested in seeing how this would customize to your skin tone (I guess i'd have to see it on multiple people to truly see it). I'm loving it - it stays on all day and gives me a great pinky glow. Loving this investment.

The color of this blush scared me when I saw it online, but I still bought it because it had really high reviews. When I received the blush, the color looked even brighter in person. But when I applied it to my face, it was the perfect color. I have a pale complexion and light eyes and this pink looked perfect on me. This is my favorite birchbox purchase yet.