Editor's TipEditor's Tip

Pair with theBalm®’s gorgeous Meet Matte™ Eyeshadow Palette to create infinite looks.

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Birchbox Breakdown

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

How it Works

The mattifying formula instantly absorbs excess oil and provides a smooth canvas for layering on shadows. It’s designed to keep vivid hues crease- and smudge-free all day. Plus, the lightweight formula glides on without tugging or pulling on sensitive skin.

How to Use

Squeeze a small amount on your fingertip and blend onto eyelids from the lashline to the brow. Follow with your usual eye makeup.
More for You!
  • Product orders $50+ and all monthly box brands ship free
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

4.2 out of 5 stars, based on 800 reviews 800 Reviews
4.2 out of 5 stars
5 Star
387
4 Star
256
3 Star
107
2 Star
38
1 Star
12
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Love this product

I never really used a primer before until I received this one in my birchbox. It really does make a difference and my eye make up stays on all day. I only use a little bit so I'm sure this tube will last me a long time.

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it really makes things stay out

I was in desperate need of a primer to keep my eye liner in from smudging and this did the trick! the primer sample is the perfect size, only requiring a little dab to rub on my eye lid to work.

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Best Around

I have tried numerous products like this, but none have worked this well. This really helps to keep my eye makeup looking fresh all day long. I'm really glad I found something that finally works!

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Works Great!

I little bit goes a long way! last a long time! love it and I'm a fan of it! I will use this product again.

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Great product!

I love this stuff! It doesnt leave my skin feeling looking dry after I put my eye make up on. It lasts all day!

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Decent but Not the Best

This product helps to keep your shadow on but I don't like it as much as my Urban Decay Eye Primer. That product is so superior but this is nice if you want a cheaper version.

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Fantastic!

I have very oily eyelids and my eye makeup always absorbs or runs during the course of the day. I have tried numerous products and this is the first product that really works. I use it and my eyeshadow stays put all day and looks as fresh as when I put in on in the morning. This will definitely become a permanent part of my routine.

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Love

I received this product in a Birch Box. It applies easily and a small amount goes a long way! I recently wore this to a wedding where I was sweating and it helped my eye shadow stay put. Impressive. Will definitely purchase a bigger size when I run out!

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Crucial product

I had never used an eyelid primer before receiving this sample a few months ago in my Birchbox, and I can't imagine NOT using it now! It makes any eyeshadow pigment pop and stay on crease-free, and my liquid liner stay on-point all day. Only a drop is needed so the sample has lasted me months, and I will absolutely purchase the full-size when the time comes!

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Really love this primer!

I have "oily" lids as my make artist tells me, and this primer keeps my shadows from getting all creased on my lids. This is a MUST step in my morning routine.

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