Editor's TipEditor's Tip

For the ultimate in healing, pair with TONI&GUY’s Nourish Conditioner for Damaged Hair.

TONI&GUY

Birchbox Breakdown

We seem to do our darndest to wreak havoc on our hair (highlights, lowlights, straighten, curl, the list goes on), but sometimes even thinking about repairing our strands seems daunting. UK-based TONI&GUY makes it easy peasy with this shampoo specially formulated for damaged hair, which softens and fortifies for radiant results.

How it Works

The cleanser works to gently refresh and strengthen hair that’s become weak, dull, and damaged from daily styling abuse. The result is a revived, healthy-looking ‘do.

How to Use

Apply to wet hair, work into a lather, and rinse. Repeat if desired.

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Dimethiconol, Parfum (Fragrance), Glycol Distearate, Glycerin, Carbomer, Guar Hydroxypropyltrimonium Chloride, Gluconolactone, Trehalose, Adipic Acid, Sodium Sulfate, TEA-Dodecylbenzenesulfonate, Amodimethicone, PPG-12, Citric Acid, Disodium EDTA, PEG-45M, Trideceth-12, TEA-Sulfate, Triethanolamine, Cetrimonium Chloride, DMDM Hydantoin, Sodium Benzoate, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Citronellol, Geraniol, Limonene, Linalool, CI 77019 (Mica), CI 77891 (Titanium Dioxide).

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

Found my new shampoo/conditioner!

I am so glad I got this shampoo and conditioner in my box! I have used a bunch of different ones in the past and this is the first shampoo/conditioner that really makes my hair feel soft and nourished without a gross smell! The smell is very light and pleasant so it doesn't compete with perfumes or lotions or any other scents you may want to wear, and the consistency is perfect. I have already ordered the full size versions!

5
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Perfection!
Purchased

I love this shampoo! I had a dry, straw-like texture at the ends of my hair and this shampoo (in combo with the conditioner) saved me. In one wash I noticed a difference but after using for a few weeks now I can say that I have noticed a significant difference in the overall look, texture, and shine of my hair. I'm not in love with the smell (it's a little too subtle for me) however it doesn't bother me either. For the price this is definitely worth giving it a try!

5
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AMAZING!
Sampled

This shampoo made my hair feel so healthy and nourished! It was absolutely amazing. Can't wait to buy the full size product!

5
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Leaves your hair soft and shiny
Sampled

I was skeptical about trying a new brand that I hadn't heard of, but was pleasantly surprised with the Toni&Guy shampoo. It left my hair feeling soft and shiny and not weighed down. Also, the scent is fantastic!

5
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Great choice
Sampled

I took the sample of this shampoo and conditioner to the beach with me on a family vacation. My hair is never dirtier than a day at the beach. This combo smells amazing, lathers well, and made my hair feel hydrated after a day in the sun. I will be purchasing the full size bottles.

5
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My favorite shampoo ever
Sampled

This is hands down my favorite Birchbox sample I've ever received. I have highlighted hair and this shampoo does a great job of keeping my color treated hair silky smooth. On top of that, unlike a lot of nicer shampoos, this lathers really really well. Loved this one so much its now my shampoo of choice and I've bought it twice.

5
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Perfect Product
SampledPurchased

Received this product as a sample and loved it right away. Loved it enough to purchase it. Hair comes out perfect each time I use it.

5
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Really Softens
Sampled

I have very coarse and kinky hair that is basically bleached blonde. Thus, my hair is always dry. I have conditioners and shampoo that make my hair soft when I keep it in its natural state and let it air dry. However, when I blow dry it out and straighten it with a flat iron most hair treatments will not hold throughout and keep my hair soft. I was silly to not have tried this earlier, its literally been having around my house from an old birch box. I finally tried it for the late two weeks (yes the sample lasted that long) and I absolutely love it! The shampoo and conditioner combo is perfect for a blow dry and straightening treatment!

5
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Wow
Sampled

I just tried the sample of this cleanse shampoo and I'm wondering why I waiting so long!? The fragrance of the shampoo is nice and it left my hair shiny, soft, and straight after a blow out. I am in love with this shampoo and the conditioner too.

5
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Nice Shampoo
Purchased

This shampoo smells great and it's not too overpowering. My hair feels soft and clean after I've used it and the texture is nice.

5
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