I got this because I needed a new eyelash curler and had some points to spend. I liked my drugstore one ok, or at least I thought I did until I tried this! I've never tried any of the other high end brand eyelash curlers before, but I'm hooked on this baby. It gives your lashes such a dramatic curl, and really opens the eyes up. I find that the curl holds longer throughout the day compared to my old curler too. The pads are soft and don't pull, and you don't need to clamp down on this curler really hard, it is truly a POWER curler, just a little pump and your lashes are curled. Also, Japonesque has an awesome pad refill policy, there are instructions on their website that let you fill in your info and they will send you replacement pads. Great product and customer service. Love it, can't say enough good things about it.