Editor's TipEditor's Tip

Pair this product with TOWELDRY’s Thickening Shampoo for best results.

TOWELDRY

Birchbox Breakdown

Styled hair doesn’t have to mean stiff, can’t-run-your-fingers-through-it hair. This lightweight formula gives you flexible, pliable hold that looks completely natural. It’s ideal for thin or fine hair, since it won’t weigh strands down.

How it Works

Organic beesewax and carnauba wax keep hair in place without any greasiness, while creatine and keratin build strength. Finally, shea butter ensures that hair is moisturized and healthy.

How to Use

A little goes a long way. Apply a pea-sized amount to damp hair with your fingers. Style as desired.

Water (Aqua), C12-15 Alkyl Benzoate, Cetearyl Alcohol (Plant Derived), PVP, Glycerin (Plant Derived), Propylene Glycol Dibenzoate, Acrylic Acid/VP Crosspolymer, Ruscus Aculeatus (Butcher's Broom) Root Extract, Panthenol (Pro-Vitamin B5), Hydrolyzed Yeast Protein, GlycyrrhizaGlabra (Licorice) Extract, Glyogen, Ceramide 2, Centella Asiatica (gotu Kola) Extract, Calendula Officinalis (Marigold) Flower Extract, Biotinoyl Tripeptide-1, Beeswax (ORGANIC), Aesculus Hippocastanum (Horse Chestnut) Extract, Dimethylpolysiloxane (Mineral Based), Lanolin Alcohol, Aminomethyl Propanol, Trimethylsilyamodimethicone, Freagrance (Parfum), Beeswax, Polysorbate-60 (Plant Derived), Ceteareth-20 (Plant Derived), Proltum Oil, Copernicia Cerifera (Carnauba) Wax, DMDM Hydantoin, Iodopropynyl Butylcarbamate, VP/Methacrylamide/Vinyl Imidazole Copolymr, Methylisothiazolinone.

More for You!
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Product Reviews & Sample Feedback

179 Reviews
3.7 out of 5 stars
5 Star
66
4 Star
45
3 Star
35
2 Star
21
1 Star
12
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Most Helpful Customer Reviews

Clean, not super hold
SampledPurchased

Prevents fly aways and calms humid hair. Good for short and long I have found and it smells nice taboot. Their other creams are a lot more hold based and chunky.

4
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great for thin hair

great product that doesn't look or feel like product at all, simply put a small amount (penny sized) with either (preferably) wet or dry hair and style accordingly.

5
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Best product for controlling thinning hair
Purchased

I don't have much hair and was trying to grow it out longer, so decided to try this out - it allowed me to style it however I wanted, and kept the hold all day - without leaving my hair feeling anything but natural. I recently gave up on having it longer, and had it cut down to about 1/2 inch - but this product still works great to keep it styled. You don't need much though- the first time I used it it was kind of like trying to rub too much sunscreen in.

5
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Great
Purchased

Great hair product. It's not sticky and has no strong smells. The product has a light hold that works well!

5
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Light hold
Purchased

This is perfect for a casual day just enough hold not to strong, I wear it when to I'm working from home and during the day on the weekend I prefer the matte for a night on the town,

5
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Best on the market
Purchased

There are a lot of products out there and i have fine blonde hair and this is the first thing i have found that will keep my style hold without looking dark and greasy. Will continue to order and use this product.

5
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I guess no hold is natural...

Honestly, I can't see how this product can be seriously recommended for men with fine hair. Perhaps, it's so "lightweight" that it doesn't weigh your hair down, but it's also so "lightweight" that it provides absolutely no hold whatsoever. My hair has never looked so flat and shapeless as it did the first morning I used the product. So, yeah maybe by "natural hold" they mean "no hold". The styling creme's only redeeming quality is it's pleasantly clean scent. Needless to say, I am pretty disappointed with it's performance.

1
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love this
Purchased

This is a standout amoung a huge crwded field of styling products. Not too greasy and very effective. Thanks birchbox!

5
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a little goes a long way!
Purchased

this product is best used with damp hair! I little product goes a long wait. It's a white cream but if properly applied, no residue remains. keeps fine hair back and moldable throughout the day without little bits of bang in my face! definitely glad i picked this up! a must have for guys with fine hair and a huge Macklemore bang!

5
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Great for longer hair

I really like this stuff. It works great on my longer hair and really doesn't weigh it down. It doesn't really last the entire day and some of the volume diminishes as time wanes, but it really allows for a natural light look. I also enjoy the smell of the product. It is light, clean, and utterly smooth. It goes in easily and blends away almost instantly. Approved!

4
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