Editor's TipEditor's Tip

For less aggressive hold, try TOWELDRY’s Crème Styler, which keeps hair in place without any heaviness.

TOWELDRY

Birchbox Breakdown

If you’ve got the type of hair that needs more than a little verbal encouragement to stay in place, you need some no-nonsense styling paste. This extra-firm hold formula is lightweight but has enough power to keep the most unruly hair under control. Hair won’t be left shiny but it will be able to withstand the elements: a stiff subway wind, a long day at the office, or maybe a trek through the urban wilds.

How it Works

Built to wrangle thick, coarse and curly hair, this styler uses organic bee’s wax and other natural waxes to keep strands in place without any shine. The concentrated formula means you only need a little bit to keep hair in place.

How to Use

Scoop out a pea-sized amount of product and warm it up in your hands. Apply to damp or wet hair with fingers and style as desired.

Water (Aqua), Polyquaternium-69, Mineral Oil/Paraffinum Liquidum/Huile minérale, Lanolin Alcohol, PEG-40 Hydrogenated Castor Oil, Ozokerite, Steareth-2, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, PVP, Cetearyl Alcohol, Propylene Glycol Dibenzoate, Glycerin, Behenyl Alcohol, Ruscus Aculeatus Root Extract, Panthenol (Pro-Vitamin B5), Hydrolyzed Yeast Protein, Glycogen, Ceramide 2, Centella Asiatica Extract, Calendula Officinalis Flower Extract, Biotinoyl Tripeptide-1, Beeswax/Cera Alba/Cire d'abeille, Aesculus Hippocastanum (Horse Chestnut) Extract, Ammonium Glycyrrhizate, Phenyl Trimethicone, DMDM Hydantoin, Iodopropynyl Butylcarbamate, Sodium Hydroxymethylglycinate (Natural Preservative), Fragrance (Parfum), Butylphenyl Methylpropional, Benzyl Benzoate, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Hexyl Cinnamal, Cinnamal, Coumárin

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

Eh
Purchased

same as any 10 dollar axe paste styler without the smell. wish i didn't buy it in the first place

2
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TOWEL DRY PASTE

This item has been in previous shipments. This particular product is not made for my type of hair (short, curly-wavy), but it seems like a good quality style tool for someone who uses styling pastes.

4
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Great feel, great hold
Purchased

Great feel and hold on this product. Tried it blindly based on reviews, and was not disappointed. The hold lasts me all day and was easily able to mold how I wanted in the morning when applied.

5
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Awesome
Purchased

I have been looking for a new paste that holds, but does give me helmet head and this does the job. Glad I happened upon this product!

5
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My go to paste

I had to buy one after my sample ran out. This product lasts very long because I use a little at a time. (Trust me, mine still looks full & I've had it for half a year.) I rub my finger on it several times & spread it evenly on my palms & run it thru my hair. It's sticky to touch but doesn't feel that way in my hair. It holds well & smells great. My girlfriend would even use it sometimes.

5
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Great item
Purchased

THis is a great product for someone who likes clay hair stylers that wash out easily. It smells good, gives a great hold, and washes out really easy.

5
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a Must in the gym bag

Great size sample. Had to upgrade. This is perfect for the gym bag. Keeps my locks in place. Love it

4
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Great hair product

Does not give the stiff and wet gel look. It is not strongly scented and doesn't require much each use.

5
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Amazing for thick hair
Purchased

I've never used another hair product that holds as well as this and lets my hair maintain malleability. Hair looks great, smells great, and feels great. The hold can last over a day if you don't get a chance to shower ( I do a lot of humanitarian work don't judge me for not showering every day, haha)

5
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Depends on your Hair type

This is a good product. If my hair gets too long and thick then the product just adds to the weight of my hair and becomes so thick I cannot style it the way I would like. use with caution.

3
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