Editor's TipEditor's Tip

As much as we love to dress up our eyes, it’s also important to protect them. VMV Hypoallergenics Re-Everything Eye Serum fights puffiness, dark circles, and fine lines.


Birchbox Breakdown

For contact lens wearers and everyone else with sensitive eyes, this innovative tubing mascara is a true lifesaver. VMV set out to create a formula that would prevent raccoon eyes and unsightly clumps without sacrificing any volume-enhancing effects. Unlike any other mascara we’ve come across, it omits 72 of the most common skin allergens, and it’s 100 percent fragrance-free, dye-free, and non-comedogenic, meaning that the risk of irritation is nearly zilch. So go ahead and pump up those bare lashes!

How it Works

What makes this mascara so special? A unique copolymer swells up and surrounds each individual lash in a sealed tube, rather than coating them with loose pigments that fall off easily. The result? No clumping, no smearing, and no flaking into your eyes. You can layer additional tubes on each lash, resting safe in the knowledge that the formula leaves out the most common skin allergens.

How to Use

Use the mascara wand to swipe the formula onto lashes, adding additional coats until the desired volume is reached. To remove, just splash warm water onto closed eyes—the tubes will simply slip off!

Aqua/Water/Eau, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax, Stearic Acid, Propylene Glycol, Beeswax, Cetyl Alcohol, Sorbitan Sesquioleate, Polysorbate-60, Polyvinyl Alcohol, Hydroxyethylcellulose, Triethanolamine, Isobutylene/Sodium Maleate Copolymer Solution, *Butylparaben, Propylparaben, Ethylparaben, Methylparaben, CI 77499 (Iron oxide).

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Product Reviews & Sample Feedback

7 Reviews
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Most Helpful Customer Reviews

A little dry...

It didn't flow onto my lashes as smoothly as I would have liked, great for bottom lashes though. I use it as a back-up.

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Lifetime customer

If I asked a magic genie for the perfect mascara, I would be receive Ooh La Lash in a poof of purple clouds. Makes my lashes beautiful, doesn't run, flake, or smear, and miraculously comes off with hot water (no soap!) at the end of the day. I used to only wear waterproof mascara out dancing for fear of sweating it off, but I don't even have to consider it anymore.

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I love how this mascara does not bother my contact lenses at all. Goes on easy, doesn't clump, and my eye lashes look natural, but full.

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Love it!

I bought this mascara when the allergens in my home state were driving me crazy! I couldn't wear my regular mascara because I was having a reaction with everything else in the air. After trying this mascara I didn't have such itchy eyes. It adds length and isn't too heavy so it's great for the work place!

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back to the drawing board

I have very sensitive skin and recently some kind of change occurred causing me to have to ditch my long time fav, Lancome. My eyes can no longer tolerate the mascara or shadow. I've tried many alternatives and finally found all natural shadow that is made by a woman in Missouri. Good mascara still eluded me. I tried Almay, Clinique, Mary Kay, Arbonne and now this VMV. I found it to be a bit dry, flaky and it gave me absolutely no thickening or lengthening. I could get the same effect by just dying my eyelashes, honestly.

I used it 3 times and then retired it. I was actually bummed out that I ordered from here. If it were a department store, I could have returned it.

I have since discovered Tarte Mascara and I love it!

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hated it

I got this mascara because my eyes where becoming sensitive to mascara and itching. I got this mascara and it was dry and crumpy. It's so dry you feel like you can't get it any out of tube. I don't know if I maybe got a bad tube, but I can't believe they sell any of this stuff. And it flaked so much I could see little black flakes all over my face by the end of the day. My eyes didn't itch but the product was useless.

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Love this Mascara

I was really excited to try this mascara, as I have very sensitive eyes and often have trouble with mascaras flaking into my eyes. This mascara gave me fantastic volume and length while not flaking or smearing at all. I even went to the hair salon and my closed eyes were spritzed with water during the appointment - still no raccoon eyes or flaking. I've tried what seem like millions of mascaras, and so far this is one of the best! Thanks Birchbox!

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