Editor's TipEditor's Tip

Complement your new look-at-me lashes with W3LL PEOPLE's high-impact Elitist Mineral Shadows.

W3LL PEOPLE

Birchbox Breakdown

From splurging on extensions to stocking up on our favorite drugstore falsies, we go to great lengths to get the kind of lashes we wish we were born with. Now, thanks to W3LL PEOPLE’s all-natural, pro-grade formula, we can take our less-than-fluffy natural lashes to new extremes without subjecting them to harsh chemicals or dyes. The clump-resistant wand lifts and separates lashes, while the nutrient-rich formula coats them with luxe, glossy color.

How it Works

Pigment-rich minerals add color, while a signature blend of organic palm and sunflower extracts nourish and plump up wimpy lashes. The unique cascade brush shape precisely separates each lash while depositing the perfect amount of product to add length and thickness for a big, bold, highly defined look.

How to Use

Gently wiggle the wand back and forth from the roots to the tips of lashes. Repeat if desired for added length and thickness.

Cera Alba (Beeswax)*, Stearic Acid, Copernicia Cerifera (Brazil Wax), Cera/Copernicia Cerifera (Carnuba Wax)*, Castor Isostearate (Castor Oil), Beeswax Succinate, Dehydroacetic Acid, Glyceryl Stearate, Glycerin, Benzyl Alcohol, Palm Glycerides, Tocopherol, Helianthus Annus (Sunflower) Seed Oil, Geraniol, Limonene. May Contain + / - : ci77499 (Iron Oxide); *Certified Organic

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

19 Reviews
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Most Helpful Customer Reviews

LOVE THIS!!!
Purchased

Dare I say this is my new favorite mascara? I've only had it for a few days, but I'm in LOVE. Goes on so smoothly and looks amazing all day. Got this in between "They're Real" mascaras, and I'm not sure if/when I'll be switching back :)

5
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Found my new go-to mascara!
Purchased

This mascara is great for defining and lengthening lashes. It doesn't create great volume but you can build it up by waiting for a coat to dry and going back and reapplying. It doesn't clump or flake and the brush makes it very easy to apply. Best of all it's a natural product and fairly priced.

5
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Love It!
Purchased

Bought this recently and this product is amazing! It's light, doesn't clump or flakes. It looks and feels great. I def recommend it!

5
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Finally... An awesome natural mascara!!

I love this mascara. It is so great to finally have a natural mascara that actually works. I love the way that the Expressionist separates my lashes and gives them a full but natural look. I highly recommend this product. Way to go W3ll People, you have another great product!!!

5
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new fav
Purchased

i love this formula! it doesn't smudge or flake, and looks really natural! if you're looking for crazy volume or length, you may not enjoy this mascara, but for those of us looking for an everyday mascara that brightens up eyes and is easy to take off (not to mention non-irritating) this is perfect

4
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Safe and Sexy Mascara
Purchased

I have done my best to make sure my cosmetics are clean and am overjoyed that W3ll People has made a clean mascara! Just like all their other products, the packaging is stylish and clean; the product inside is applied with a mascara wand that i've never seen before. It's rubbery and bendable, so it grabs the lashes and separates very well. It builds nicely and leaves a healthy sheen to the lashes. I've been getting so many compliments on my lashes!

5
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simply pretty

i am sick of mascara that clumps, adds 30 pounds to my eyelids and looks like a caterpillar. this mascara goes on easy, light and looks pretty.

5
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Best natural mascara I've ever tried
Purchased

At first I was skeptical about a rubber brush, my long thin lashes have always clumped together making it seem like I have 4 big lashes. Not the case with this mascara. The brush is flexible rather than stiff and it looks like a football so it gives me more comb through. The formula itself is super creamy. I can build up my volume and maintain separation, combing for hours and it never clumps. I noticed alot of people complaining that it transfers, I have this problem with a lot of mascaras so I keep my lids and eye area free from oil and try not to slather on my eye cream and that helps. For being a natural mascara, its awesome! Will buy again.

5
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Not too impressed
Purchased

I was quite disappointed with this mascara. I have medium-to-long length lashes and need a little extra volume, but sadly, this product did not live up to my standards. It's great for anyone with already perfect lashes-- no curling, length, or extra volume needed (not me).

2
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Unfortunately, the worst
Purchased

Although I have purchased other products from this company and was quite pleased with them, I have to say that this was actually the worst mascara that I have tried in recent memory.

Finding a good mascara (and for that matter eye liner), that doesn't leave on looking like a raccoon before the day is out is always a challenge. As it can be hard to tell if it is the mascara or eyeliner that may be the culprit, I opted to try this product without any eyeliner during my first use, so that I would have a clear idea of how smudge proof it might be.

Unfortunately, this mascara was leaving traces of itself both above and below my eyes from basically right after it had been applied (but should have had time to dry) until I used eye make-up remover to take it off for the second time the next morning!

I checked it at every opportunity, found that it had smeared, cleaned the area up, only to check it again in an hour or so, to find the same result. I truly can't recall ever having a mascara that was quite that bad. I believe that with every blink, the color dislodged...while at the same time, some managed to cling on enough that my evening cleaning didn't remove all traces of it and I was confronted with raccoon eyes again in the morning.

Very disappointing, especially as I mentioned, I have purchased other products that I was pleased with, which is why I decided to give it a try in the first place.

3
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