Visit Our Flagship Store in NYC!

Test, dab, spritz, and shop our products to your heart's content.

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Location

SoHo
433 West Broadway
New York, NY 10012
646-589-8500

Hours

Monday - Saturday
10am - 8pm

Sunday
11am - 6pm
Shop
Meet the latest and greatest beauty and grooming finds.
B.Y.O.B.
Choose 5 samples and build your own Birchbox for $15.
The Try Bar
Test-drive new beauty trends on the spot. We'll help you out!
Beauty Services
Book a hair or makeup touch-up, polish change, or sign up for a class.

Available Services

Hair
Hair
Our stylists will work with your hair's natural texture to whip up the perfect look—for day, night, or just because.
Makeup
Makeup
Pick your favorite look (we know it's tough), and our savvy makeup artists will recreate it just for you.
Nails
Nails
Spruce up your nails with a polish change or nail art design (we've got loads of dazzling lacquer shades to choose from).
Classes
Classes
Broaden your beauty horizons with lessons on makeup, skincare, and more. FREE for Birchbox subscribers, $30 for non-subscribers.