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Be choosy.

Choose every product, from cult favorites to breakout brands.

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Step 1

Share your beauty goals

Answer a few questions to help us match you with the right products for your skin, hair, and style.

Step 2

Choose your products

Choose the products you want, or let us build a box that's tailored just for you.

Step 3

Discover new beauty

Try new products each month, find your favorites in our Shop, and be effortlessly you.

Why Birchbox?

Get what you want

Other beauty boxes limit your choices or send the same products to everyone. Not here. You have the power to choose exactly what you want from samples, travel-size, and full-size options.

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