Birchbox is the leading discovery commerce platform. We are redefining the retail process by offering consumers a unique and personalized way to discover, learn about, and shop the best beauty, grooming, and lifestyle products on the market.

Headquartered in New York City, Birchbox launched in September 2010 and extended into men’s products in April 2012 with Birchbox Man.

In September 2012, Birchbox acquired Paris-based JolieBox, gaining business units in France, the UK, and Spain to take the company global and become the international market leader in discovery commerce.

Birchbox has been featured in USA Today, The New York Times, Time, Bloomberg Businessweek, InStyle, and Marie Claire, among other major national publications.

Birchbox is a 360-degree process: try, learn, buy.

The Birchbox

Each month, you'll receive a selection of samples that we’ve tried (and retried) ourselves. We source our samples from both well-known brands and emerging gems. The women’s subscription includes everything from skincare to makeup, as well as fun non-beauty extras. The men’s subscription delivers top-tier grooming products in addition to lifestyle accessories ranging from hip socks to tech accessories. Check out the ever-growing list of products in our Women’s Shop and Men’s Shop.

The Content

Our original content helps you get the most out of your samples. We’re a source of inspiration, advice, and information. We’ll show you how to master techniques and upgrade your daily routine with articles, expert interviews, and videos. Dive into the Birchbox Magazine and explore the The Guide.

The Shop

When you are ready for more of the products you sampled, you can purchase full-size versions directly from the Birchbox Shop. We have a generous loyalty program that rewards you every time you shop, refer friends, and give feedback on your monthly samples. You can redeem Birchbox Points and save on any full-size or gift purchase.