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If you subscribe to Birchbox and/or place an order through Birchbox.com, sign up and/or place an order through the App, or subscribe and/or place an order through the Store we will ask you for your name, e-mail address, shipping address, telephone number and credit card information or certain other personally identifiable information about yourself ("Personal Information").
We use this information to process and fulfill your order and to notify you of your order status. All archived credit card information is maintained in a secure and safe environment. Telephone numbers and e-mail addresses are used to contact you regarding your order. In addition, when you respond to a contest, survey, questionnaire, sweepstakes or other promotional feature, we may ask you for your name, address and email address or other Personal Information. We do not collect any Personal Information about you unless it is voluntarily provided by you. Birchbox will never sell, rent or share your Personal Information, including your e-mail address, with any third parties for marketing purposes without your express permission.
In addition, we may also collect non-personally identifiable information, such as IP host address, pages viewed, browser type, duration and frequency of visits, and other data, and may aggregate any information collected in a manner which does not identify any individual ("Aggregate Information"). Information obtained in connection with the Site, the App, and the Store may be intermingled with and used by us in conjunction with information obtained through sources other than the, Site, App, and Store including both offline and online sources.
We use Personal Information in order to give you a more enjoyable convenient shopping experience and to help us identify and/or provide information, products or services that may be of interest to you. We use your Personal Information to support and enhance your use of the Site, and its features, the App, and the Store, including without limitation: fulfilling your order; providing customer service; tracking email invitations you send; and otherwise supporting your use of the Site, App, and Store.
We may also track your past purchases to provide you with a personalized profile of your shopping history. In addition, we may notify you about new services or special promotional programs, or send you offers or information. In connection with their performance of services to maintain and operate the Site, the App, and the Store and certain features on the Site, the App, and the Store, certain trusted third parties may be permitted to access your information. For example, we may use third parties to host the Site; operate various features available on the Site and the App; send emails; analyze data; provide search results and links and assist in fulfilling your orders.
Unless you specifically consent to the disclosure of your Personal Information, aside from us, only our affiliates, technical consultants, third party auditors and other third parties who make our Site, App, and Store available, enhance its functionality, assist with the processing of your purchases, or provide associated services and/or who deal with you in delivering content, samples, products, gifts and prizes, have access to this information, and we require them to agree that they are covered by this policy.
Please note that Birchbox reserves the right to and may disclose Personal Information about you in response to (a) requests from local, state or federal law enforcement officials; (b) any judicial, administrative or similar proceeding or order, such as subpoena; (c) if required by law; or (d) to investigate suspected fraud, harassment, physical threats, or other violations of any law, rule or regulation, the Site, App, or Store rules or policies, or the rights of third parties or to investigate any suspected conduct which we deem improper.
If you submit your email address to be added to a mailing list or Sweepstakes or other promotion, we will use the email address for the sole purpose of sending you announcements, special offers from Birchbox and its promotional partners along with Site, App, and Store updates. Each email we send will contain information on how to unsubscribe from our mailing list. You can also unsubscribe by sending an email to firstname.lastname@example.org.
If you elect to use our referral services for informing a friend about our Site, App, or Store we ask you for the friend's name and email address. Birchbox will automatically send the friend an initial email inviting them to visit or transact with the Site. Birchbox may also send additional emails reminding your friend that you referred them. Additionally, you may send additional "Nudges" to your friend to remind them to sign up. Birchbox stores this information for the sole purpose of sending these referral emails and tracking the success of our referral program. The friend may contact Birchbox at to request the removal of this information from our database and to stop receiving Nudges.
In addition to cookies, we also collect Aggregate Information through the use of "tracking pixels," also known as "beacons." A tracking pixel is a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a web page and, in combination with a cookie, allows for the collection of information regarding the use of the web page that contains the tracking pixel. We use tracking pixels to tell when an advertisement has been clicked on or otherwise interacted with, and use that information to judge which advertisements are more appealing to users. In some cases, we use third party service providers to help us collect and analyze this information. You can also generally opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website.
We are committed to protecting the information we receive from you. However, Birchbox will not be liable for disclosures of your Personal Information due to errors in transmission or unauthorized acts of third parties. We have undertaken commercially reasonable efforts to prevent unauthorized Internet access to visitor data retained in our servers, however, due to the inherent open nature of the Internet, Birchbox cannot ensure or warrant the security of any information you transmit to us or any information provided online, and you do so at your own risk. Users must accept all risks associated with any data transmission, including the risk that their Personal Information may be intercepted in transit.
The Site encrypts your credit card number and other Personal Information using secure socket layer (SSL) technology to provide for the secure transmission of the information from your PC to our servers. In addition, only those employees and third parties who need access to you information in order to perform their duties are allowed such access.
If you are a registered user, you may access and update your registration information and your preferences to receive email or other communications from us by sending an email to email@example.com.
You may also update or change your Personal Information or Preferences by sending email to firstname.lastname@example.org. We will take commercially reasonable steps to implement your opt-out requests promptly, but you may still receive communications from us for up to ten business days as we process your request.
While we make efforts to accommodate requests to restrict our use of your information, we reserve the right to delete all or any portion of customer information if we are not able to reasonably accommodate a requested restriction.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
This Site and the App are not intended for persons under the age of 13, and we have no intention of collecting or soliciting Personal Information from persons under the age of 13. If you are not 13 or older, you are not authorized to use the Site or the App. Parents should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without parental permission or from accessing material that is harmful to minors. If a child under age 13 has provided us with Personal Information, we will use all reasonable efforts to delete such information from our database.
Our Site may contain links to other web sites, including our affiliated or co-branded web sites. Other web sites may also reference or link to our Site. These "other" domains (web sites) are not controlled by Birchbox. We encourage our users to be aware when they leave our Site to read the privacy policies of each and every web site that collects personally identifiable information. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other web sites. Visiting these other web sites is at your own risk.
Use of this Site, App, and Store is governed by, and subject to, the legal notices contained in our Terms and Conditions. Your use, or access, of the Site, App, or Store constitutes your agreement to be bound by these provisions. IF YOU DO NOT AGREE TO THESE TERMS YOU MAY NOT ACCESS OR OTHERWISE USE THE SITE, THE APP, OR THE STORE.
28 East 28th Street
New York, NY 10016