Here at Birchbox, we love learning about our customers. So what better way to get into the holiday spirit than polling 6,500 of them for the most recent edition of our Pulse Survey? From the great gift card vs. actual present debate to how much you plan on spending, we’ve rounded up the top 10 most revealing highlights and put them together in this totally cool infographic.
You’ll have to check out the chart for the full story, but here are a couple of spoilers:
• The vast majority of both men and women say they prefer giving to receiving each year. We knew you were a sweet bunch! • The buzziest beauty trend for the ladies this holiday? Men and women agree: A bold, red lip. Classique. • 56% of men and 42% of women plan to shop online this holiday season. What a coincidence! Turns out we have plenty of gift ideas plus a nifty new app.
Other key insights: whether people take offense at potentially sensitive gifts (think: antifrizz serum and teeth whitening strips), the best holiday party etiquette (men and women disagree!), and the proper occasion for gift cards.
But it doesn’t end there. In the comments below, feel free to weigh in on our findings, or share any observations of your own! Like we said, we love learning more about our customers. Happy holidays!
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