BB Man: How do you see men’s appetite for grooming and home goods changing?
Chang: Men have become more aware and in touch with the idea that what's good is good—it’s not feminine to put on moisturizer or light a scented candle. That’s a change that’s coming and has been coming for a while. We found that lots of the products geared toward men can be a little gimmicky. We think that what’s really appealing to them is packaging and formulas that are simple and elegant.
BB Man: What inspired you to make bath salts?
Chang: I love taking baths. I take baths all the time. You take them to relax your body and your mind. The salt is healthy for your skin and circulation. They add a little scent to your bath water, and elevate the whole experience. It's a little extra step you take—a small luxury that you afford yourself.
BB Man: What was your inspiration for your store in New Jersey?
Chang: Our inspiration came from old general stores all over America. We were focusing on eco-friendly recyclables, repurposed furniture—vintage old Americana. We buy a lot of antique from upstate new york, Pennsylvania, and the Midwest. Meanwhile, we try to sell products that are made locally and responsibly produced, in Jersey City, Manhattan, and Brooklyn.
BB Man: Where do you go to recharge?
Chang: We have a house in the Catskills, an old farm on 75 acres of woods and clear fields. ‘Patria’ is the name of the region, and the reason why we called our line that. Being up there always makes me think about returning to a time when we weren't putting chemicals in anything.