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The Digital (Custom Suiting) Revolution: The Internet’s Best Made-to-Measure Haberdashery

Fans of bespoke suiting will tell you there's no way that an off-the-rack suit can compete with one tailored to your exact measurements. True as that may be, few of us have the time or the resources to jet off to Savile Row or Kowloon every time we need a new jacket. Enter the Internet. One of the latest trends in e-commerce is custom—not, it should be noted, bespoke, which requires multiple fittings—suiting, offering men everywhere the chance to shop for clothes that are made to their precise measurements. We compared the five leading sites in this fast-growing marketplace to find out where you should take your business.


Founded in 1971, iTailor got its start offering custom shirts and suiting direct from its factory in Asia. Now, customers can shop via an innovative "3-D" design app, which lets them select from a range of fabrics and styles before entering in their measurements. iTailor is the least expensive of the website we surveyed, with suits starting at $189.
Best For: The bargain hunter

Modern Tailor

Modern Tailor has been offering custom shirts, suits, and pants at everyman prices since 2007. Their own MT Collection is full of handsome options, including a bright blue tuxedo jacket and sturdy cashmere overcoats. All these, plus their more traditional offering, are available in personalized sizes. Suits begin at $299.95 for a selection of pure wool options.
Best For: The sartorial risk taker


Vancouver-based Indochino claims to be the leading website for custom menswear, with a 10-minute measurement process, four-week turnaround, and satisfaction guarantee. With new designs launching every week, they have a huge range of options, from classic to cutting-edge. The site also sells a wealth of accessories, including pocket squares and tie clips. Suits start at $429.
Best For: The detail obsessive

Black Lapel

Black Lapel began in 2011 with a three-pronged goal of quality, accessibility, and education. Their sharp suits are clean and modern, in a range of patterns from solids to herringbone and pinstripes, and their “Flawless Fit Promise” includes up to $75 worth of alterations for each suit purchased. Single suits begin at $449, with group discounts for wedding parties (listen up, grooms-to-be).
Best For: The clean-cut modernist

Proper Suit

The Esquire-approved Proper Suit started in 2010, and offers a hybrid online and offline experience. As is expected on the higher-end of the market, the brand offers in-person consultations and measuring services in a number of major American cities. A $150 deposit locks in a reservation with a specialist who has at least 150 hours of training under his belt. The final products are, unsurprisingly, real winners, but with a starting cost of $750, they'll also make the biggest dent in your wallet.
Best For: The perfectionist

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Photo: iTailor, Modern Tailor, Indochino, Black Lapel, Proper Suit

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