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Editor’s Letter: August 2012

This month we honed our craft. Presenting: The August box in review.


This month, we watched the Olympics. At the office, we huddled breathlessly around laptops showing halting streams of swimming heats and track finals. We whooped and hollered as we witnessed the pursuit of gold and glory. Unsurprisingly, we fixated on the games as a series of ennobling grooming narratives. We had more questions than answers. Luckily, gold medalist Garrett Weber-Gale filled us in on the Olympic swimmer’s shaving routine. In the service of elevating our own workout, and the workout of every weekend warrior, we assembled the ultimate Olympic dopp kit.

Above all, the London games got us thinking about the meaning of perfection. We discovered the perfect T-shirt in our August box. The slim fit was perfect. The color was perfect. The sleeves were perfect. Our exposed biceps…were not perfect.

Perfection is a work in progress. It means perpetual hard work, adjustment, and fine-tuning. So we hit the books. Our research took us all the way from the basics of style, to graduate-level studies of ‘Sprezzatura’.

The passing of legendary writer and aphorist Gore Vidal, knocked some sense into us, and put the whole question into stark relief. As he famously said, “Style is knowing who you are, what you want to say, and not giving a damn.”

Here's to all the tweaking, tinkering, and fine-tuning it takes to figure out who you are and what you want to say.

Let's review some highlights from The Guide this month...


Birchbox Man

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