This aftershave cologne, discontinued some time in the 1980's, promised to make guys so irresistible to women that the company felt compelled to include karate instructions with the product so guys could defend themselves against ravenous female suitors.
Of course, the packaging and the branding (both somewhat lacking in cultural sensitivity by today's standards) are extremely dated. But what's so striking is just how little advertising for mass-market men's cologne has changed in the past four decades. In storyboard format, this concept—that guys will quite literally have to fight off the girls once they apply this stuff—is still pretty much the norm. Although, in today's ads, we're more likely to see multiple women fighting each other over one freshly scented guy. There are a few variations on this theme.
But the real proof, ad campaigns aside, is in the pudding. Or in this case, the actual contents of a bottle of "Oriental Spice." We've never sniffed the stuff, but we just might shell out for it on eBay to get a whiff. There's no shortage of people looking to unload their old stashes.