James Franco Bleaches Hair, Sets the Internet Aflame

Just when you thought you'd seen it all, James Franco ups the ante.

In a stunning act of commitment—and savvy self-promotion—James Franco unveiled a newly bleached coif on Instagram yesterday, and the internet can't stop talking about it. The 'do was inspired by his upcoming role in Michael, a new indie film being produced by Gus Van Sant (Good Will Hunting, My Own Private Idaho).

The script is based on the life of Michael Glatze, a gay journalist who left his role at XY magazine to marry a woman, and eventually, become a pastor. While we're still on the fence about the Franco's Cali look, his last collaboration with Van Sant (the Academy Award-winning Milk) leads us to think that the pay-off will be worth it.

Image Credit: Instagram

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