1. Smelly Patchouli → Sophisticated Patchouli
Then: Cheap, synthetic patchouli mixed with clove cigarettes and cannabis was the de facto scent of the times.
Now: Patchouli is an herbaceous base note for earthy, unisex scents like Atelier Cologne’s Mistral Patchouli.
2. Not Shaving → Not Shaving Like a Gentleman
Andy Bernay Roman/Getty
Then: Long hair, mutton chops and whatever sort of facial hair you could muster were the look of the day.
Now: It’s all about rugged refinement. If you’ve got a beard, keep your neckline trimmed and use a beard oil to keep the hair soft and conditioned. Try Mr. Natty Presents Frank’s Beard Elixir, which combines grapeseed and peach kernel oils with pine and juniper berry.
3. Hemp Adornment → Real Man’s Jewelry
Silver Sun Online
Then: Hemp jewelry originated in the 13th and 14th centuries, but didn’t become truly popular until the 1960s.
4. Tie Dye → Color Blocking
Charles Harbutt/Actuality Inc.
Then: Loud tie-dye prints (ideally paired with leather fringe vests and bell-bottoms) were all the rage.
Now: Color blocking gives everything from jackets to polo shirts and shorts a sporty vibe.
5. Acid Headband → Glycolic Acid
Then: Experimenting with acid was the norm, as in “Drop acid, not bombs.”
Now: Glycolic acid is a key ingredient in facial salves like Clark’s Botanicals Smoothing Marine Cream.
6. Going Barefoot → Barefoot Running
Then: Sandals were really the only acceptable footwear.
Now: Born to Run ignites the barefoot running craze. Everyone from Nike to New Balance has a bare-bones shoe in the game.
7. Mud Bathing → Mud Masks
Then: Two days of rain turned the Woodstock 1969 into a rollicking mud slip and slide.
Now: The occasional mineral-rich mud mask, like BORGHESE's Fango Delicato, can draws out toxins, impurities, and oil from skin.
8. Not Washing → Not Washing As Much
Alexy Associates, Inc./Shutterstock
Then: Body odor was totally acceptable.
Now: Not washing your hair every day turns out to be a good thing.
Photo: Tim Griffin